B2B, B2C, Blog, Blogging, business, Case Study, Communication, Content Marketing, Demographics, How to, LinkedIn, marketing, metrics, nonprofit, not for profit, SEO, SM4CEO, Social Media, Social Media for the CEO, Social Media News, Social Networking, Sponsored Updates, The Social Media Business Equation, UncategorizedbrettscantlinNovember 18, 2013b2b, b2c, brand recognition, Company Page, content marketing, cost per click, cost-per-thousand-impressions, CPC, CPM, LinkedIn, LinkedinQueen, marketing, media campaign, messaging, Networking, nonprofit, not for profit, performance metrics, Social Media Delivered, social media marketing, Sponsored Updates, target demographic, target market visibility, track Performance