All tagged Facebook

Tips for Improving Facebook Ads

Advertising on social media is on the rise and is proven to increase online brand performance. Your company could waste time and money if you aren’t advertising properly. Here are some ways you can improve your Facebook ads to increase your brand’s presence and generate more traffic.

Facebook Expands Ad Placement to Messenger App

Most, if not all social media platforms have integrated ads into user’s feeds to stimulate revenue. Facebook is one of the most notorious culprits, by compiling user data to tailor ads. In a new wave of social media innovation, Facebook has begun to publish ads on their Messenger app

Facebook Videos to Start Including Commercial Breaks

Videos have always been an effective way to connect with audiences. YouTube previously had a near monopoly on the online video industry. Slowly more and more companies began to follow suit and allowed videos to be posted on multiple platforms, but YouTube still offered creators the option to include advertisements before videos in order to add monetary value to the number of views. 

Fake News

In a fast-paced digital world, it can be difficult to quickly filter which news sources are legitimate and which are not...especially if a story has a large number of shares attached to it. Levi Sauerbrei explains why fake news on Facebook is a danger to an authentic newsfeed, and why we have to worry about it in the first place.