By Thomas Jackson I think web pages are overrated. They cost money. They are hard to update and they take a certain level of expertise. In my mind, a webpage is a pretty File Transfer Protocol portal that provides access to files that are too large to email. However, webpages are significantly important to one's social marketing existence. But what if I am in transition and have limited funds? Or I'm just not sure what to put on a webpage and do not want to take the leap yet before I'm ready?
What do you do when you don't have a webpage? Don't panic. Get a LinkedIn account. LinkedIn is FREE, easy to use and a lot more popular than your webpage will be.
Recently, LinkedIn has added a growing number of 'add-ins'. The great thing with LinkedIn and any of the add-ins available is that once you make a change to any file, an update is generated letting your network know you made a change.
Three of my personal favorites are: Slideshare, Box.net and Google Presentation.
With these add-ins you can attach PowerPoint Presentations, Word documents, PDF files and virtually anything else you would attach to a webpage. Try doing things like that on a webpage at the turn of a dime;
LinkedIn a great tool, and dare I say a great alternative-
Thanks for your thoughts-
Thomas Jackson is a Social Media and Business Development professional focusing on strategic Social Marketing strategies for small and medium businesses. Thomas will help your company define and develop a comprehensive social marketing plan that will drive new opportunities to your web page. You can read more about Thomas via his blog 'Tom's Tips' at http://tjacksonjr.wordpress.com.