2016: The Year Visual Content Takes Over
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By Kara Salazar | @karasalazar
It’s time to show - not just tell!
Between videos, photos and infographics, visuals are all the rage for online content this year.
But why should you be integrating it into your social media plan?
Visibility
It’s proven that people are drawn to visual content. Facebook and Twitter have even redesigned their feeds to make visual content larger and more visible to users.
With today’s feeds being jam-packed with a flurry of posts, it helps you stand out from the crowd.
Users are 80% more willing to read something that’s colorful. The bottom line is, visuals attract the eye.
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Engagement
Engagement is important because it helps strengthen your relationship with consumers and build trust as a brand- It helps that engagement rates are significantly higher with visuals.
Facebook posts with photos accounted for 87% of engagement rates. On Twitter, images received 150% more retweets than regular tweets!
Visual content allows the user to understand the message and engage with ease.
Impact
At the end of the day, you want users to remember your business. Therefore, visual content is key. One study showed that after three days, 65% of people still remembered information that was paired with an image.
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Lucky for you - Visual content not only increases engagement, but increases sales. And who doesn’t want more money?
As the old saying goes, a picture is worth a thousand words. Need some pointers on how to best dominate your feeds this year? Call your friends at SMD at (469) 248-0616!