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Your Business’ Pinterest Survival Guide: Pintere..

By: Christina Gaines | @stinaegaines  According to USA Today, both Pinterest and Instagram have doubled in usage over the course of the last three years. However, Pinterest presents a unique treasure trove to marketers – one that allows businesses to initiate a conversation with longer shelf life and leverage interactions with a relatively lower influx of...

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E-Commerce Meets Your Facebook Profile..

By: Kate Bould | @Kate_Bould  What’s your favorite store to online shop? Oh, Facebook? That’s right. Soon enough, Facebook will have products, the buy button and confirmation emails all under one umbrella. This is coming at a time when Pinterest and Google are both adding buy buttons and starting to venture into the e-commerce world. Facebook is catching up in the...

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Tips for Retailers to Reach College Students on Tw..

Peyton Garrett | @peetygarrett As college students are entering the fall semester, retailers everywhere are trying to grab this audience’s attention with their social media messages. But how can you ensure that the college demographic will respond well to you? Here are a few tips on how to market college students effectively on one of the most popular social media...

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Top 10 Social Media Templates..

Christina Gaines | @stinaegaines Regardless of whether you own a business or represent one, a social media template is a time (and life) saving tool. When you have multiple channels to keep track of, Twitter chats to host and graphics to create, you need all the management clarity and organization you can get your hands on. While there are countless social media...

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Customer Service Guaranteed: The Importance of Soc..

Joshua Legarreta | @YouOpenTheChest Though the communications field has grown over the years alongside the Internet, no form of media has ever taken off as fast as social media. Beginning with sites like Friendster and Myspace, social media has evolved to become something more than a way of keeping up with old high school friends or family members. According to...

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Social Media Tip: Snapchat Demographics and Featur..

Elizabeth Adams | @elizdashiz If you’re deciding whether or not your brand should add Snapchat to your social marketing strategy, take a look at its demographics and some of its latest features to see if its the right tool to achieve your...

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To Tweepi or Not to Tweepi..

Kate Bould | @Kate_Bould If you’re reading this blog, you’ve probably got a pretty good idea of what Twitter is. But Tweepi? The name may sound outlandish to you, but if you’re a business or a brand, Twitter and Tweepi should really go hand in hand. Tweepi is an app that is used to grow your Twitter following, find new followers, filter followers, post to your...

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