Top 20 Companies on Pinterest from Social Media Delivered

Meredith Darling | @merdar

It seems like almost every social media blog these days is about Pinterest, but brace yourself for one more. For this reason I’ll be skipping the news and statistics and get to the point. In my previous blog I discussed how companies can use The Social Media Business Equation on Pinterest. Since then I have been working on a list of the top 20 businesses that are pinning.

This list is based on several factors. Numbers (followers, following, boards, pins, likes), interaction (re-pinning, liking, commenting, pinning from other sites besides company website), and quality (self explanatory).

You might be thinking I left off a lot of great companies from my list. Many of the ones that first came to mind ended up not meeting my criteria. Maybe they’ll make it to our next Top 20 Pinterest list!

Lindt Chocolate, Social Media Delivered, Pinterest, social media Lindt Chocolate
This chocolatier does more than pin for fun. They pin for a cause. For each #Pin4Autism pin that is repinned, $1.00 will be donated to Autism Speaks. At the time this blog was written there were 1,759 repins. Help Lindt get to 10.000! Please #Pin4Autism!
Parenting Magazine, Pinterest, Social Media Delivered, social media Parenting
Following their pins is a must if you’re a parent, and not just because “parent” is in the name. Many of their pins are from various blogs and websites other than their own (but there are those too). They also get my vote because of their questionably appropriate board titles “WTF?” and “You got elfed.”
Whole Foods, Social Media Delivered, Pinterest, social media Whole Foods Market
Nom nom nom. Lots of delicious food pictures but scroll down and you’ll find more boards that are interesting and interactive. You can even be added to their boards. It’s nice to know companies still want to hear from their customers.
Travel Channel, Social Media Delivered, Pinterest, social media Travel Channel
With a category like “travel” at your fingertips the options are endless. The Travel Channel takes advantage of these with pins ranging from animals, scenery, city, and foods, as well as behind the scenes pics from their most popular shows. They also were savvy enough to ask Facebook fans what boards they’d want to see.
Southwest Airlines, Pinterest, Social Media Delivered, social media Southwest Airlines
The “LUV” airline has a lot of Pinterest potential. My favorite pin of theirs might be this one outlining armrest wars. Other pins include window seat views, vintage ads, and quotes. They haven’t pinned in six days but I’m trying to stay positive.
CORT Furniture, Social Media Delivered, social media, Pinterest CORT Furniture
I find their Pinterest description interesting: “We mostly use this page as a forum to visually display ideas from our furniture blog posts… We also love to support innovative ideas from other inspiring design, decor, event planning, and home staging blogs.” Something about this makes me really respect them.
Four Peaks Brewery, Social Media Delivered, social media, Pinterest Four Peaks Brewery
Breweries are becoming more and more popular on Pinterest, for obvious reasons. Pair pretty pictures with a cold brew and you’re in heaven. Four Peaks was chosen for my list because they have a wide range of boards, frequently pin, AND because of their board “Brews in the Wild.” I’m hoping they’ll turn it into a gnome and Travelocity type thing.
Sony Electronics, Pinterest, Social Media Delivered, social media Sony Electronics
No, Pinterest isn’t only for women who love fashion and weddings. You can find the proof on Sony’s page which is full of geeky technology and a “Shot with a Sony” board. Another important lesson to take away is that they respond to comments.
Etsy, Pinterest, Social Media Delivered, social media Etsy
Lucky for Etsy its company website is already full of amazing possible pins (and where many of mine come from). But what got them on the list is their engagement. Not only are many of the posts repins, they have two boards where they will add you as a contributor. What else I love: not every pin has a price tag.
Chronicle Books, Social Media Delivered, Pinterest, social media Chronicle Books
They definitely get it. I saw a lot of other publishers who only pinned their own books onto boards (snooze). Chronicle understands it’s about connecting with your audience and appealing to all of their interest. Boards range from decor, kids, quotes, and yes, books.
Style Me Pretty, Pinterest, Social Media Delivered, social media Style Me Pretty
A large congratulations to Style Me Pretty! This is their second appearance on one of my Top 20 lists, the first being Top 20 Wedding Accounts to Follow on Twitter. All bias aside, Pinterest wouldn’t be Pinterest without weddings and my oh my does Style Me Pretty pin.
Zales, Pinterest, Social Media Delivered, social media Zales
Zales thought of everything with their board themes. My favorites being Stories (from customers), Organize Your Jewelry, Polished Nails (for those ring-clad fingers), Date Night, and Sounds Like Love (love song lyrics and videos). No worries, there’s still plenty of bling to admire as well.
la Madeleine
This French cafe’s board offers a little bit of everything- recipes, organization, home decor, style, travel, cleaning, and even baby showers. If you are looking for pins of only quiches, crepes, and Paris you will be disappointed. They win my vote for more surprising board categories.
Pet Plan Pet Insurance, Pinterest, Social Media Delivered, social media Petplan Pet Insurance
Why wouldn’t you follow a pet company on Pinterest? What I love about Petplan besides the unlimited pictures of adorable puppies, is the information they share like breed information and healthy pet tips. They also give you a sneak peek inside their uber cute animal themed offices.
TODAY show, Pinterest, Social Media Delivered, social media TODAY
This morning show makes an appearance on the top 20 because they respond to comments, post behind the scene pics, repin from fans, AND (most importantly) pinned Hunger Games cupcakes. Crossing my fingers that they’ll make a “Where in the World is Matt Lauer?” board.
West Elm, Pinterest, Social Media Delivered, social media west elm
Williams-Sonoma and its other subsidiaries Pottery Barn and Pottery Barn Kids have all made an presence on Pinterest. No offense to its parent and sister companies but West Elm has done it best. With 32 boards, 1,176 pins, and 255 likes there is something for everyone.
Lilly Pulitzer, Pinterest, Social Media Delivered, social media Lilly Pulitzer
Like I keep saying, it’s OKAY to advertise a little bit. But it should in no way be the majority of your pins. Lilly does this effortlessly by splicing in their colorful designs into creative boards that match. Cocktails? Yes, please. Prints? Why not!
U.S. Army, Pinterest, Social Media Delivered, social media U.S. Army
All of their uniforms may look the same, but their Pinterest boards definitely standing out. Many pins highlight humanitarian efforts and good morale. Don’t fret though, not every board will bring a tear to your eye, check out this 1950s skort.
Fossil, Pinterest, Social Media Delivered, social media Fossil
Sure they could repin more and do more to interact, but their diverse pins earned them a spot on this list. My favorite boards by far are “Quite The Keyper” and “Color Blocking Genius”. Take notes and create boards outside your industry.
Bergdorf Goodman, Social Media Delivered, social media, Pinterest Bergdorf Goodman
The 113 year old retailer proves that wisdom does come with old age. They asked their Facebook followers to complete the following sentence “In the morning I never forget…” and pinned the responses here. A perfect example of how you can integrate social media platforms.

Social Media Delivered now offers Pinterest services! We’ll teach you how to pin, help you pin, or pin for you.

Comments

comments

11 Comments

  1. Pinterest is a great way to socialized with everyone. :)
    I love Pinterest’s unique interface. :)

    pinterest is always a great help for marketing people
    and i think this will be a breakthrough method of promoting our product

    you should try http://pinfaves.com/ too
    it’s a site where you can submit your favorite pins. and you can vote up the greatest pins or vote down the worst pins.

    maybe if you try http://pinfaves.com/, you can do a review about it too

    best regards, Nina

    Reply
  2. Thank you so much for including Zales! I manage the account as if I was managing my own, personal account

    Reply
    • You are very welcome! I also mentioned Zales in my previous blog about Pinterest. Really impressed with what you have done. A big fan of your merchandise as well ;).

      Reply
  3. Many, many thanks for including Four Peaks Brewing!  We are really grateful and humbled to be recognized for our little corner of Pinterest!

    Reply
    • You’ll have to let me know when I can buy your brew in Texas!

      Reply
    • I was glad they did too! Great Pinterest site, I sent over to a local client for them to see how “wow” a Brewing Co. can be on Pinterest. Thanks!

      Reply
  4. Great listing of top 20 companies in pinterest…Pinterest is a  much buzzed-about pin-board-style social network for photo and video sharing and can be a great way to gain exposure for your content. Pinterest aims to “connect everyone in the world through the things they find interesting,” which is great for inbound marketing…

    Reply
  5. Thanks for the share. Keep posting such kind of information on your blog. I bookmarked it for continuous visit. Thanks once again.
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    Reply

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