A Truly Customer-centric Social Media Strategy… Easier Said Than Done?
Social media has overturned the traditional business-customer relationship. As customers gain more power, their expectations will keep rising and their tolerance will continue to decrease. It is unsurprising, therefore, that 65 percent of CMOs are looking to get rid of broad target audiences and deal with customers’ as individuals. Unfortunately, evolving your organizational structures to better serve your consumer, and achieve seamless and personalized customer connections, isn’t an easy task.
For this reason, our friends at Useful Social Media are bringing together senior corporate leaders to share their invaluable and “skin-in-the-game” insight. In the 45-minute live webinar on Tuesday, March 17, you will discover how to make the customer the focal point of your social strategy and gain insight on the following core issues:
- The Future of Social Business is Co-created: let your customers help guide your business – use social to plug into customer behaviors to listen, analyze, innovate and respond.
- A Seamless Social Experience: Moving to a customer-centric approach can blur the traditional lines of responsibility. Evolve your organizational structures to avoid internal tension and get everyone singing from the same hymn sheet.
- Personalization at Scale: Connect with your customers in a relevant, meaningful and timely manner. From reach to resolution, ensure that you are meeting your customers where they are on the channel they use.
- Achieve a 360-degree Customer Understanding: Companies have more data and tools than ever - hear how to surface actionable insights and generate a cross-platform identity for informed and unique customer interaction
This is a great opportunity to get invaluable insight and to ask your most pressing questions, so do not to miss out. Can’t make the live debate, but still interested? Register anyway and Useful Social Media will send you the recordings for free!