Starbucks' Clever Use of Real-time Marketing
Lauren Williamson | @Laurenew90 Now that all the chocolate has been eaten and the flowers are starting to wilt, it’s time to see which brand stood out this Valentine’s Day on social.
While some brands carefully planned social campaigns to celebrate Valentine’s Day, the clear winner of the day was Starbucks with this great response to Taylor Swift’s off-hand Valentine’s Day joke.
It’s a prime example of the power of real-time marketing. The photo of Starbuck’s response to T. Swift started making the rounds on social media and shot up to nearly 4,000 retweets in 48 hours.
Did you see any Valentine’s Day campaigns on social that stood out? Tell us your favorites in the comments.