McDonald's said its famous spokesclown will take an active role on social media for the first time, using the hashtag #RonaldMcDonald. Ronald McDonald won't have his own Twitter handle, but that it will post photos and videos of him on its existing social media accounts. The clown, known for his painted-on smile and baggy yellow jumper, has also updated his wardrobe.
This is a great examples of how it's never too late to change your branding and outlook on social media. Companies with mascots and faces can always incorporate them in a new way to make social media more exciting and fun for customers and fans.