Top Ten Holiday Brand Pinterest Boards

by Jennifer Jenkins | @jnjenks

Can you believe the holidays are here already? It seems like January was only yesterday. In the true spirit of the holiday season, people are busying themselves with holiday decorations, planning family time, and shopping at every chance they can get (mainly on the weekends from the look of the malls).

With Pinterest, a pinboard-style photo sharing website, businesses can create and manage themed image collections that would endorse their products, other products, or miscellaneous things such as events, hobbies, and interests that pertain to the brand. Users can browse other images around the site, “re-pin” pins to their boards, upload images from an external website or file, or like images. What a perfect way to chronicle every step of the holiday season!

Without further ado, here are the top ten holiday Pinterest accounts, in no particular order.

  • Your friendly, neighborhood Walmart has everything you need this holiday season! From entertainment to decorations to gifts for him and her and everything else in between, Walmart is the place to get what you need...for a low price.

  • This home shopping network is aptly named for its “Quality, Value, and Convenience”. With pinboards named “Deck the Halls” and “Stocking Stuffers”, I’m sure that QVC is happily selling some festive trinkets and baubles.

  • “Do-It-Yourself” has become a huge trend as of late, and Etsy has become a very prevalent e-commerce website manufacturing handmade and vintage pieces with the DIY flare. Add that in with some holiday sparkle, and you get cute and merry innovation.

  • Two of Target’s most prominent campaigns on Pinterest are “Awesome Shop” and “Best. Party. Ever.” “Awesome Shop” shares their top pinned items with users and “Best. Party. Ever.” is a collaborative effort for the brand and it’s followers to curate boards and interact more together during the holiday season.

  • Nordstrom is staying ahead of the retail game by creating a popular in-store app that allows shoppers to identify “top pinned items”. Make sure to add these items your holiday wish list!

  • J. Crew has made a huge splash in the Pinterest world by using the themed pinboards to feature catalog items and allow customers to pre-order items before the mail-order forms were released. People are using this to get a jump-start on their shopping...or to make sure that their favorite items don’t get sold out.

  • That’s a Wrap! Anthropologie is not just about the gifts you buy, such as home decor or clothes. That’s why they have an entire pinboard dedicated entirely to gift wrapping. How thoughtful of them.

  • Pottery Barn is the place to be for holiday decor. With themed boards ranging from nostalgic Christmas, winter proposals, and treats for Santa, they’ll take care of any wintry situation.

  • Go to Home Depot’s page for some innovative styling tips for the holiday season! Once you’re finished with your own personal project, take a picture and pin in to their themed “Holiday Style Challenge” and interact with other do-it-yourself aficionados.

  • Belk is the southern department store with a dash of style. With multiple themed boards showcasing modern southern flare with a touch of holiday elegance, people will definitely find all that they need and more at Belk this holiday season while shopping for loved ones.

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