BIG NEWS: The Social Media Business Equation™ 2-Day Book Release Party

FOR IMMEDIATE RELEASE / September 15th 2011 Dallas, Texas: The Social Media Business Equation™ (on sale Sept 29 with special incentives), author Eve Mayer Orsburn’s 2nd title, will be released through a series of media events hosted for international audiences online and in Dallas, Texas during Wednesday September 28th & Thursday September 29th.  (A complete Media/Event schedule is below.)


Business travelers who are lacking in something ‘worthy’ to read while catching yet another flight out of town now have cause to stop by Hudson News and pick up a copy of the widely acclaimed title The Social Media Business Equation™, the 2nd title written by acclaimed ‘@LinkedInQueen’ author Eve Mayer Orsburn.  Copies of the book will be available worldwide during a special promotion from September to November of 2011 at major international airports including: San Jose International, Miami International, Chicago O'Hare, Boston Logan, New York-LaGuardia, DFW, LAX, Denver International, and Portland International airports. This placement announcement accompanies a 2 day ‘Release Party’ media schedule that includes both virtual and live events. Fans of the work will have several unique opportunities to interact with the author who adores her ‘social connections’ so much that she personally thanks 35,000 Twitter followers at the book’s conclusion.

Regarding her new title and the virtual release, Orsburn says "Social media, connectivity, and developing a targeted strategy that help a product or service builder stronger relationships with a specific audience served as the inspiration for why I decided to create this second title.  It was important to me that the readers know there is a concise and efficient way to build a return on relationships and, more importantly, a return on investment by leveraging social platforms.  In thinking about the release, it was only natural to coordinate a massive online virtual event where we could all connect despite our offline location."

Social Media Business Equation Cover

In coordination with 2 days of offline and virtual events, on September 29, 2011, The Social Media Business Equation™ will be available on for 24 hours with special offers from various companies that are featured as case studies in the book including: Lane Bryant, Stand Up To Cancer, and BoxCar Creative.  The Social Media Business Equation™ (208 pages) published by Course Technology PTR is available worldwide in paperback on both and for $16.00. It is also available digitally on KindleiTunes and NOOK for $9.99.

Several reviews have praised The Social Media Business Equation™ as… "Most CEOs want to know how their organizations can weave social media into the fabric of their overall marketing program in a way that's most effective. This book helps CEOs do just that." - Rafael Pastor, Chairman & CEO of Vistage International

"The social web provides a new way of listening to and engaging with consumers. Think about the opportunities the web provides for listening companies. Eve Mayer Orsburn's book provides rich case studies from respected brands. The insight and sage advice are there for the taking." - Mary Henige, APR/Director of Social Media & Digital Communications. General Motors

"Social media represents a fundamental shift in the way businesses interact with their customers. This book breaks through the hype that surrounds the subject and offers clear advise on how organizations can embrace this new communications channel. It uncovers how to create a compelling investment case and nurture a loyal customer base." - Ivan Gunatilleke, CFO, Cable & Wireless Worldwide

AUTHOR BIO Orsburn HeadshotEve Mayer Orsburn is the CEO of Social Media Delivered (, one of the largest social media optimization companies serving clients worldwide with consulting, training and outsourced social media needs. In recent appearances she has discussed the ever changing, constantly challenging emerging media landscape at Microsoft, the annual Worldwide Airline Customer Relations Association Conference, and Manchester Metropolitan University.  A curious, creative writer at heart, Eve has also been recently recognized by Social Media Marketing Magazine on their acclaimed 'Top Author' index and joined the Vistage International community as a Featured Columnist. She has been ranked by Fast Company Magazine as one of 2010's '100 Most Influential People Online,' and featured on CIO.command, CNN Radio, and The Dallas Morning News. Orsburn speaks professionally worldwide to groups on The Social Media Business Equation™, her proven system for how organizations must engage social networks and digital media to generate a successful and positive return on investment.

Moreover, Orsburn also shares social media knowledge that people can actually understand with an online network of 125,000+ fans, followers and connections every day. Eve is also the host of the widely acclaimed ‘Social Media for the CEO’ radio show series, which airs live at and

As she is touted as one of the most sought after authorities on social media with expertise in all areas including business-to-business, business-to-consumer and non-profit, further information about Eve, her firm, and her publications can be found at: - - -

Please direct all Speaking/Media/Other Inquires to... Amanda Montgomery - Media/Marketing Manager Email: ; Twitter: @acmontgomery Office: +1 469.248.0616    Cell: +1 214.808.7984


** Please note that a live broadcasting stream will be hosted during all events outline below on Twitter, Facebook, YouTube, etc. which you can follow by connecting with Orsburn (@LinkedInQueen); Social Media Delivered (@SocialMediaDel) ; Hashtags #SM4CEO and #SM4BIZ

Wed. Sept. 28th | 6pm to 8pm CT – Sake, Sushi & The Social Media Business Equation™ We’d be delighted for you to join us at this VIP event where Orsburn will be hosting a book signing while guests enjoy signature sake cocktails, snacks, and terrific networking. Please RSVP @ ; Registration limited to 75 guests Location: 3636 McKinney Avenue, Dallas, Texas 75204 ; Phone #: +1 214.522.0071 Registration ($20.00) includes complimentary nibbles, a signed copy of The Social Media Business Equation™ from Eve, and 2 drink tickets.

Thurs. Sept. 29th | 7:00am to 9:00am CT – The DFW Social Media Breakfast Forum hosts author Eve M. Orsburn The DFW Social Media Breakfast Forum & author Eve Mayer Orsburn would like to invite you to a Q & A discussion surrounding Orsburn’s new title - The Social Media Business Equation™ - while enjoying morning coffee, refreshments, and networking. Event Attendance for this function is free and open to the public. Location: Offices of BravoTECH, Heritage Square I, 4835 LBJ Freeway, 10th floor, Dallas, TX 75244 Please RSVP @

Thurs. Sept. 29th | 11:00am to 12:00pm CT – ‘Social Media for the CEO’ Live Radio Show To kick off the all day ‘Virtual Release Party’ for her new title, The Social Media Business Equation™ author Eve Mayer Orsburn will host a LIVE, hour-long radio show full of exciting surprises. Orsburn will be on air to answer questions from readers, discuss the book's newly added case studies, and we're not making any promises but a super cool 'mystery guest' just might be stopping by. FREE EVENT that will also be available for download on iTunes Tune into the show by visiting the following URL:

Thurs. Sept. 29th | 1:00pm to 1:45pm CT – The Social Media Business Equation™ Webinar The 2nd session of Orsburn’s ‘Virtual Release Party’ for The Social Media Business Equation™ will be a live Webinar Workshop discussing how business professionals can utilize a myriad of social networks to help resolve different issues their organization faces every day. Participants will also be able to ask Eve questions about the book, case studies, etc. FREE EVENT open to the public To join the Webinar Workshop access the following URL: Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone. United States: +1 (914) 339-0034 Access Code: 566-569-315 Audio PIN: Shown after joining the meeting Meeting ID: 566-569-315

Thurs. Sept. 29th | 2:00pm to 2:45pm CT – Live UStream with author Eve Mayer Orsburn The 3rd part of Orsburn’s ‘Virtual Release Party’ for The Social Media Business Equation™ will be a Live UStrream Video Conference exploring how the digital media landscape effects brands, culture, and consumers. Participants will be able to ask Eve questions about the book, case studies, and other topics they’re curious about related to social media marketing. FREE EVENT - To join the Video Conference access the following URL:

Thurs. Sept. 29th | 3:00pm to 4:00pm CT – Q&A TweetStream w. author Eve Mayer Orsburn Participants can join this live, 60 minute Q&A TweetStream with Orsburn by connecting with us online at the following URLS: ; ; Hashtags #SM4CEO and #SM4BIZ

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