If you were in a frenzy trying to get out of town Friday and head down to Austin for SXSW 2011, you may have missed Friday’s ‘Social Media for the CEO’ radio show when hosts Eve and Mary interviewed Lee Aase, current Director for the Mayo Clinic Center for Social Media. But fear not because we have the interview between Mary, Eve and Lee available on iTunes which you can download at your first convenience. We had a great conversation about how social media communities are raising awareness for nonprofits and changing the way people approach and build relationships with the media and brands. Lee’s Bio:
Lee Aase is director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care, which builds on Mayo Clinic’s leadership among health care providers in adopting social media tools. Mayo Clinic has the most popular medical provider channel on YouTube and active, popular outposts on Twitter and Facebook. With its News Blog, podcast blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell their stories. Mayo Clinic has been a pioneer in hospital blogging.
By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.