Today's Guest on 'Social Media for the CEO' is... Lee Aase from Mayo Clinic

It's Friday morning and we know you're on a caffeine jolt before the weekend.  Our hosts Eve and Mary have returned fresh and rejuvenated from a Spring Break get-a-way and they're especially glad to be back for this week's 'Social Media for the CEO' radio show since our guest is none other than Mr. Lee Aase, current Director for the Mayo Clinic Center for Social Media.  Be sure to join us this morning at 10am CT/11am ET when ‘Social Media for the CEO’ radio show hosts Eve and Mary will interview Lee and discuss the ideas and history behind the Mayo Clinic's progressive institution.  If you're curious as to how the Mayo Clinic changed the game when it came to leveraging the communications/media space and raising brand awareness then this is definitely a show for you. Lee's Bio:

Lee Aase is director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care, which builds on Mayo Clinic's leadership among health care providers in adopting social media tools. Mayo Clinic has the most popular medical provider channel on YouTube and active, popular outposts on Twitter and Facebook. With its News Blog, podcast blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell their Mayo Clinic stories, Mayo has been a pioneer in hospital blogging.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.  Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

Listen live by visiting on Fridays at 10:00 am CT or visit anytime to stream and download past shows. Participate in the discussions by tweeting your questions/comments to @LinkedInQueen (#SM4CEO). See your questions and comments live via a Tweet chat during the show by visiting: or by searching #SM4CEO on

Did you miss Friday's show with Lee Aase from Mayo Clinic? We've got it here..

CASE STUDY: Mayo Clinic