Are Google Local Guides the New Food Critic?

Are Google Local Guides the New Food Critic?

Recently Google has taken this concept a step further and introduced “Google Local Guides”, a point based credentialing system that lends more credibility to reviews from frequent reviewers than the occasional disgruntled customer.  Additionally, Google incentivizes participation with early access to new features, digital product testing opportunities, and the chance to be featured on their official online channels for the most active of Local Guides.  

Social Media Automation – The Secret that Everyone's Keeping from You

Social Media Automation – The Secret that Everyone's Keeping from You

Nowadays brands and social media go hand-in-hand. Both established and novice marketers are leveraging the power of social media to connect with customers, influencers, and potential investors. But the time-consuming nature of social media strategy still poses challenges before marketers, thus pushing them to create full-time positions for social marketers.