April the Giraffe - Real Time Marketing Perfection

April the Giraffe - Real Time Marketing Perfection

After months of anticipation, April the giraffe gave birth to her fourth calf in upstate New York as a live audience of millions fawned on the Internet. Originally due in February, it turns out mama was waiting for the month that bears her name for the big reveal.

It was a bit of much-needed happy news for the world this weekend, and also a genius example of real-time marketing by Toys ‘R’ Us, who sponsored the live stream.