It seems that every man and his dog (literally) is on some form of social media these days, which means that brands not only have a direct line to their customers, but that having a social presence is extremely important.

Recently Google has taken this concept a step further and introduced “Google Local Guides”, a point based credentialing system that lends more credibility to reviews from frequent reviewers than the occasional disgruntled customer.  Additionally, Google incentivizes participation with early access to new features, digital product testing opportunities, and the chance to be featured on their official online channels for the most active of Local Guides.  

The new Snap Map feature in Snapchat is a great opportunity for businesses to target potential customers at the right time and place. Check out the gallery for an overview of how this new feature can drive more business.

Eve was pleased to join John Golden from SalesPop to discuss the past, present and future of social media for businesses.  Check out the interview below and see the SalesPop interview page for more details.

Nowadays brands and social media go hand-in-hand. Both established and novice marketers are leveraging the power of social media to connect with customers, influencers, and potential investors. But the time-consuming nature of social media strategy still poses challenges before marketers, thus pushing them to create full-time positions for social marketers.

Social Media Delivered CEO Eve Mayer has been included in LinkedIn's Top 10 Most Engaged Agency Executives. Check out the article for the full list and for suggestions on making LinkedIn a place where you can find new business and recruit the best talent.

Instagram launched a new update to its mobile platform this past Monday. Among various stability improvements, Instagram is taking on Snapchat at full force with their recent addition of augmented reality face filters.

Content is king. Industry experts have been preaching this for ages. Create quality content and everything else will follow. But, what they don’t tell you right off the bat is that one piece of content can help you in so many ways.