It seems that every man and his dog (literally) is on some form of social media these days, which means that brands not only have a direct line to their customers, but that having a social presence is extremely important.
Recently Google has taken this concept a step further and introduced “Google Local Guides”, a point based credentialing system that lends more credibility to reviews from frequent reviewers than the occasional disgruntled customer. Additionally, Google incentivizes participation with early access to new features, digital product testing opportunities, and the chance to be featured on their official online channels for the most active of Local Guides.
A 7 minute recap of the latest news and trends in social media. Eve Mayer discusses social media news including Facebook hitting 2 billion and Instagram rules affecting Rob Kardashian and Blac Chyna
Nowadays brands and social media go hand-in-hand. Both established and novice marketers are leveraging the power of social media to connect with customers, influencers, and potential investors. But the time-consuming nature of social media strategy still poses challenges before marketers, thus pushing them to create full-time positions for social marketers.
Social Media Delivered CEO Eve Mayer has been included in LinkedIn's Top 10 Most Engaged Agency Executives. Check out the article for the full list and for suggestions on making LinkedIn a place where you can find new business and recruit the best talent.