Tips to Upscale Your Social Media Marketing

Previously, setting up a business was an expensive financial venture. Only entrepreneurs with deep pockets could afford to start a company of their own. Luckily, the financial challenges have been minimized to a great degree for a modern-day businessman. All thanks to the latest inventions taking place in the world of IT. 

For example, a business owner needed to arrange a small workplace where all the staff members could gather and conduct business operations with seamless communication until recently. However, today businesses can hire remote workforce at cheaper rates. What is more, they have a much wider pool of talent at their disposal. Provided the cushion of technology, more and more individuals execute their business proposals by investing in a diverse range of start-ups. Stats suggest that a whopping 305 million small businesses commence every year. 

As businesses continue to mushroom at an alarming rate, you need to make efforts to stand out from the crowd. That is where social media marketing can make a huge difference. The number of active social media users have crossed the threshold of 3 billion, which speaks volume about its popularity. But it would help if you had a thorough roadmap to capitalize on platforms like Facebook, LinkedIn, Instagram, and so on. Rest assured, walking the tight line of the following strategies will lead to the maximum return on investment:     

  • Share balanced content 

It is the story of a bygone era when companies could overpower their social media followers with promotional content. Today, people want more than the constant chatter of brand publicity. Just like striving for a position zero in Google, investing in diversified content requires additional resources. 

Here are some of the go-to types of content that are typically loved and lauded on social media: 

  • Interactive content: Lately, the popularity of interactive content has surged like anything. Quizzes, polls, and surveys are among the most engaging forms of interactive content. 

  • User-generated content: Aside from expanding the reach, the most significant upshot of user-generated content is that it takes a lot of burden off a business's shoulders. Because users will create it on your behalf, one example of user-generated content is posting a picture and asking the followers to come up with unique captions. Make sure you put a decent winning prize to pull off maximum participants. 

  • Research-based content: Unfortunately, many businesses promote the spread of false information to boost their sales. The consumers are well aware of this fact and, resultantly, tend to look at the data with suspicion. Thus, publishing research-oriented content like infographics or blog posts will lead to massive brand recognition. 

  • Post during optimal hours  

Have you ever witnessed an ordinary video accumulating more user-engagement than a superior quality case study or e-book? Well, this happens when you publish top content at random hours. According to the digital marketing experts, you can increase the chances to get more shares, likes, and comments if you post during a specific time-frame, namely, optimal hours. In layman’s terms, optimal hours are when more people are active on social media than usual. It bears worth mentioning that all social media platforms do not share the same optimal hours.   

  • Be vigilant while choosing your social media platform.

Many people do not realize that every social site caters to a different set of audience. So at times, what goes viral on Facebook might outrightly be rejected by Twitter users. That is why it is critical to pin the right social media channel. Since we are overwhelmed with social media sites right, left, and center, one may have difficulty recognizing the most suitable network. Look for some tips below; 

  • Consider the type of business: If you run a Business-to-Business (B2B) organization, you should put your money on LinkedIn. From c-suite executives to entry-level professionals, LinkedIn is well-stocked with everything required to leverage B2B businesses. Similarly, Facebook and Instagram are best suited to nurture Business-to-customer (B2C) enterprises. 

  • Take customer demographics into account: It is the hallmark of every good company to aim for a specific customer base. Depending on the products and services, the target audience could include the elderly, teenagers, males, females, etc. Once you have nailed the customer-persona, it would be easier to identify which social media site can fuel your marketing campaigns.          

  • Connect with social media influencers

Are you looking for a brand ambassador but lack the budget to get hooked up with a famous TV celebrity? Do not worry as hiring a social media influencer will get the job done. Social media influencers will introduce your products and services to millions of people and infuse trust among

Kira Sauerbrei