Why You Should Use Pinterest for Your Business

By Sam Long

Facebook, Instagram, and Twitter are great, but you should look to Pinterest to increase your online visibility.

This discovery engine has over 150 million Pinners who build communities around trends and interests.

Most of these users turn to the app when making a purchase decision, which means that you will reach your customers at a significant point in their buying process. Pinterest will boost your brand’s performance thanks to benefits that include:

⦁ Attracting traffic

⦁ Boosting user engagement

⦁ Expanding your audience

⦁ Integrating with other social media platforms

⦁ Inspiring Purchase

⦁ Increasing sales

⦁ Staying on top of trends

These benefits are discussed in-depth below:

Pinterest Drives Plenty of Traffic to Websites

If you already run a website, you can easily turn your content into pins. Like Instagram, Pinterest thrives on rich visuals and quality content, which will entice readers to visit your site.

Pinterest drives more referral traffic than Google+, Twitter, YouTube, and StumbleUpon. As long as you have click-worthy content on the app, you can generate leads and pile on subscribers.

Every pin on Pinterest includes a link that links back to the image source. Although the links are no-follow, you want as much traffic to your website as you can get.

Customer Engagement is High

Around two million people save pins related to products on their boards every day, and they spend significant time on the app, sharing pins, and discovering what's cool.

Users on this platform are not as obsessed with getting followers as in other apps as the emphasis is on finding new products, ideas, and services. This behavior means that your content has high chances of being seen and shared. Check this out: 15 Best Sites to Buy Pinterest Followers, Pins & Likes (2020)

You can drive discussions through group boards and create multiple boards linked to your brand. You can also engage with other businesses by repinning their content.

Expand Your Reach with Pinterest

There are more than 100 million active Pinterest users sharing millions of ideas. You can tap into this active user base by sharing quality content and encouraging engagement.

As with any other social media app, you have to provide value for your visitors to become customers. You can use creative videos and images to show how your users can better use your products and improve your brand's performance.

Integrate Pinterest with a Website and Social Media Platforms

You can add a ‘Pin It’ button on your website so that site visitors can share your content on Pinterest. You can also leverage your existing followers on Facebook and Twitter and link your Pinterest followers to other apps.

For Facebook, however, you can only link to a personal page and not a business one.

Pinterest Inspires Purchase

Pinners are actively engaged in discovering new products, and they turn to Pinterest for ideas on what to buy. Simply put, Pinterest lets you get in a customer’s mind.

If a user wants to remodel a kitchen, for example, they will browse through hundreds of pins and discover several kitchen must-haves. Some users know what they want, like an outfit for an upcoming wedding. Other users are open to different ideas around a theme, like furniture DIY.

Pinterest is the perfect place for indecisive buyers, thanks to its personalized recommendations and inspiring content. These potential buyers are also impressionable, which means that you only have to capture their attention. Users may log onto Pinterest as just curious buyers, but they leave as confident purchasers.

Increase Sales

Over 80% of pinners have purchased something because of the platform. Part of the app's effectiveness is because it shortens the time between discovery and sales. Leads are also more likely to become sales on Pinterest than any other social media platform.

Most of the content on Pinterest originates from businesses, meaning that the audience will be receptive to your marketing, however blatant.

Online entrepreneurs can also venture into Pinterest affiliate marketing to make money. All you need is some creativity to promote affiliate products through pins.

Keep up With Trends on Pinterest

You can see what your audience enjoys by exploring content that interests them. This insight will help you package your products better and anticipate your customers’ needs.

You can also track trending products in various industries and use the information to improve your business model and services.

Final Thoughts

The beauty with Pinterest is that the traffic is interest-based. Users are looking for ideas, products, holidays, and recommendations before making a purchase. Think of all the content you are particularly proud of and just pin it!