Digital Summit Dallas is a premier digital strategies forum transforming the future of the digital commerce ecosystem – including Marketing, UX & Design, Search, Content, Mobile, and more.
On Dec. 7 from 10:00 - 10:30, Social Media Delivered's Eve Mayer and Jean Scheidnes will present a case study on how Social Media Delivered helped its client, StubHub, use social media to move beyond sports and concerts to stake a claim on the global festival business through hashtags and, the Millennial favorite, Snapchat.
In this session you will learn:
- What works on Snapchat, what doesn’t and what to measure.
- Why well known influencers are not always the right answer.
- The risks to take and the ones to skip in a global social media contest campaign.