Sonya Patcharapinyopong | @sonyaisabelle
Advertising on social media is on the rise and is proven to increase online brand performance. Your company could waste time and money if you aren’t advertising properly. Here are some ways you can improve your Facebook ads to increase your brand’s presence and generate more traffic.
1. Know your target audience’s interests
Not only do you need to know who they are, but knowing what they like will help create better, more relevant ads. It is always better to target specific people with the same interest than to the general public.
2. Use A/B testing
Create multiple ads and run them with different variables so you will know which image or copy will give you the best impact for grabbing your audience’s attention. This way, you can maximize your outreach to your targeted audiences.
3. Use Ads tools like Facebook Ads Manager or Hootsuite
The Facebook Ad Manager tool is free; however, if you would like to boost your posts, you may have to spend a bit more. Different tools can show you the performance of a variety of campaigns over time.
Hootsuite is one of the most popular social media scheduling tools. Hootsuite uses an automatic function to create the ad for the users. This feature will create an ad that is suited to the users’ audience at the right time, the right place and with the right message.
4. Use hashtags gracefully
The hashtag was introduced in 2007 on Twitter. It has spread all across the various social media platforms. Sometimes people abuse hashtags and post too many, which makes the post harder to read.
According to SocialBakers’ research on Facebook’s branded posts, using too many hashtags leads to lower interactions. Use the appropriate amount of hashtags to avoid overwhelming the consumer.
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