If a picture is worth a thousand words, emojis are worth at least 140 characters. As our lifestyles and technology change, we attempt to communicate more by saying less. This is why our process of communicating is becoming largely visual-based. Because of this shift, brands must take this into account when speaking to their audience. However, as a business, where communication can be formal, you should ask yourself, "when is it an appropriate time to use emojis on social media?" Take these steps to identify if your business is suitable for emoji usage.