Tweetchats are live conversations that take place on Twitter. Each chat has a designated hashtag that is used to spark the discussion, through which users follow along. Users who are tweeting with the chat's hashtag will be able to engage and share their ideas in a space of like-minded individuals.
Use Tweetchats to build your Twitter following, reinforce your expertise, humanize your brand, as well as bridge the gap between you and your audience. Haven't meddled with them yet? Here are a few pointers to get started.