As consumers, we've always sought the opinions of our fellow consumers to inform our purchasing decisions. As social media has developed, we are now able to observe our peers and our favorite online personalities to see what brands they endorse. Because of this, brands are able to connect with those influencers to create branded content that appeals to their audience in a more direct and organic way. So how can you build your brand with influencers? Find out more in this week's Social Media Tip of the Day.