It's time for turkey and shopping. That's right, another Black Friday is here and businesses and brands need to stand out among their competitors. The consumers plan out their night and day well in advance, and businesses should too. The Social Media Guide to Black Friday is designed to help businesses of all types and sizes stand out among their competitors and attract the overnight shopper.
The first step to standing out among your competitors is to attract the consumer who may like your social media page but does not visit often. You need to catch the fast scrolling eye. Use color and font size to your advantage.
Once you have the customer's attention, it is important to focus on one group of items at a time. Do not overload consumers with a lot of information at once.
Do not forget to announce hours and special deals well in advance. While the actual Black Friday event is only one day, consumers start planning ahead of time. Plan special deals and announce these with your hours!
Let customers know if they have a chance to receive a special thank you present. It's going to be a long night for everybody involved. It could be something as simple as offering cups of hot chocolate to everybody in line. A little gesture goes a long way. If you want, create a special giveaway for a certain amount of customers.
Be sure to also let customers know exactly where to find their favorite products. This will save them time and stress on the big day.
Find a campaign design that attracts without overloading the senses. Customers shop with their eyes before their wallets. Create a branding campaign that stands out, but not in an annoying way.
A final tip to keep in mind is that one of the most important aspects of making Black Friday successful for both brands and consumers is customer service. Make sure someone is monitoring your social media profiles during the big event. If customers have questions or complaints, answer them promptly! This will let the customer feel like they are important to you. It will also create a better shopping environment for everyone!
Please contact us for more information on standing out among your competition using the social media guide to Black Friday!