By: Samantha Ortiz | @thatsammysam
Own a brick-and-mortar establishment? Invite potential customers in before they even step through the front door with Google Business View.
With eighty percent of consumers searching for businesses online, Google Business View provides restaurants and storefronts the opportunity to offer a 360 degree, virtual tour of their establishment to interested patrons. This panoramic experience allows businesses to attain a competitive edge by developing a connection with consumers before they even consider a purchase.
According to Google, four out of five people are using search engines to obtain business information, and companies are twice as likely to be considered reputable if theirs is fully completed. This is just as important when it comes to increasing sales, as consumers are 29 percent more likely to buy from businesses with more detailed search listings.
Branching from the well-known Street View, Business View is Google’s newest map advancement and entails similar ease-of-use. When interested patrons search for the business, Google presents the option to “Look Inside,” where people can simply click and view. This simplistic click and view process, which pops up as soon as someone searches for your business, can work wonders for your SEO efforts. Google has full integration between SEO and their search listings, so the increased user engagement on your Google company profile will positively affect your SEO scores, allowing you to move higher in their search rankings. Potential patrons see more of you, and you’re able to become more easily discovered by others.
Setting up Business View is an easy, affordable process. Considering consumers are 38 percent more likely to visit an establishment with complete search listings, Business View is a simple solution with valuable ROI - which in turn chalks up to increased patronage. Google has partnered with dedicated, specialized photographers nationwide to facilitate the process. In just a few hours, you’ll have a high-quality, 360 degree virtual tour of your establishment, as well as receive ten still photographs of your business' focus points to feature on Google. Even better - your Business View video is fully embeddable, so you can present it directly on your company’s website.
Get your business on the map and secure dedicated customers through increased reputability with Google Business View.