Christina Gaines | @stinaegaines Regardless of whether you own a business or represent one, a social media template is a time (and life) saving tool. When you have multiple channels to keep track of, Twitter chats to host and graphics to create, you need all the management clarity and organization you can get your hands on.
While there are countless social media templates floating around the Internet for the taking, we have compiled a list of 10 that we find particularly useful.
This social media report card template from Buffer is as easy as it is efficient. Just plug in your data (Number of posts, retweets, total reach, retweets per post, reach per post, etc.) and the spreadsheet does the rest. The best part is- if you already use Buffer, you can export your data rather than use up time inputting it manually. Presto! You can now compare your week-to-week data to your monthly benchmark.
Do you like spam? Well, neither does your audience. In a world where consumers are so heavily bombarded with noise, it’s oftentimes tough to get your voice heard. That’s why in marketing (especially within the social media realm) it is critical to share your content more than once across platforms. This social sharing schedule timeline from Coschedule helps you get the most out of your sharing-It recharges your marketing messages by switching them up and staggering them, so the audience won’t be annoyed by a stream of seemingly repetitive self-promotional manure.
“If you don’t like what’s being said, change the conversation,” Mad Men’s Don Draper once told us. Though fictional, when Draper talks, we marketers listen. Even if social media content may seem cosmos away from ad agency copywriting, the two fields are more similar then most fresh Twitter authors realize. In order to sell a product or idea, you must tell a story. You have to grab the reader, shake them, and seduce them- whether it be directly or indirectly, or through what we here at Social Media Delivered call “engaging, informing, interacting and entertaining.” This fabulous little list of copywriting templates from Buffer will be useful when creating and scheduling your updates.
HubSpot Visuals If you’re not exactly a digital graphic designing Picasso, these 30 rectangular and 30 square templates will come in handy. And in case your visual resource repertoire is still lacking, they’ve also provided a hodgepodge of warm, cool, and neutral color combos. To use, just download the PowerPoint files or open in Google Drive, and choose which template you’d like to edit or add text to.
Canva Whether design is your strength or not, Canva is a valuable (and free) tool for charts, illustrations, and layouts. Spark your social media creativity by sifting through this collection of unique graphics and typography- or fill in the templates if you’d like to use what you’re seeing straight from the website. Getting started is as simple as giving Canva your e-mail and creating a password. After a 23-second beginner’s tutorial, you’re good to go.
Work smart, not hard. This audit template from Hootsuite not only looks clean, it’s easy to navigate for even those just entering the social media marketing sphere. It walks you through scouting all the social networks your company is represented on, (including phonies) evaluating profiles and specifying mission statements. After making sure all your accounts are appropriately on brand, it is recommended to centralize the ownership of all passwords with a tool such as LastPass.
In order to improve the efficacy of your channels, you should start by asking the right questions. This strategy table from Hootsuite helps you plan and achieve your business’ social media goals, including setting the stage for analytics to measure your growth and adjust solutions as needed.
This free image size template from Sprout Social is a convenient one-stop shop for your optimal Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube and Tumblr image sizes.
This neat template from ShortStack organizes and helps you keep track of all your social networks when day-to-day marketing life gets a little hectic. There are separate downloads available for Facebook, Google+, LinkedIn, and Twitter, offering tips and providing recommended profile content dimensions.
Your company or organization should never underestimate the power of a Twitter Chat. Hosting discussions allows you instant feedback from the customer as well as facilitates your own immediate, and more intimate, response. If you’re a Twitter Chat novice (or even if not) this might be the outline for you. The planning template from Cathy McPhillips arranges your basic chat and contact information along with pre-chat Tweets-so that when the time comes for you to break the ice, everything goes smoothly.
Did this guide serve your efforts well? We would love to know which have worked best for you, or what others should be included. Let us know in the comments!