Social Media Tip: Real-Time Marketing and Meeting the Relevancy Deadline #TipTuesday

Eve Mayer | @LinkedinQueen When it comes to real-time marketing, relevancy has a deadline. Keep in mind that consumers have two significant expectations in terms of content: immediacy and relevance. Achieving this in your social media efforts allows you to humanize your brand and create a personality that people want to engage with and do business with.