Madi Miller | @madimillzie
Have you ever been in a new city and wondered what there is to do around you? Well, Facebook can finally help with their newest feature, Place Tips. This new feature can help your business bring in more customers if your social media accounts are up-to-date.
Place Tips uses people’s locations to tell its users what is around them that they might be interested in visiting. To do this, your company's Facebook account must be appealing to the potential customer and make them want to visit your business. Your cover photo should be an attractive one. Your "about me" page should give all the details anyone would want to know. Your posts should be about your company and what it has to offer those who visit.
For your customers to use this feature, they must grant permission to Facebook to use their location services.
It is also a good service to use to get more reviews on your business. So you want to ask customers to take pictures and share them with your company’s social media platforms in order to bring more attention to your Facebook account.
Here’s a checklist to make sure your Facebook account is ready for Place Tips:
- Is my cover photo a good representation of my business?
- Is my content relevant to what my customer is looking for?
- Is my "about me" section full of information a potential customer would want to know?
- Does my page feature good reviews of my business?
- Does my page say why a potential customer should choose us over a competitor?
If your company can check all of the items off of this list, then Facebook Place Tips should continue to bring in more business. If you need help managing your social media accounts, such as your Facebook Place Tips, that is what we are here for!