INFOGRAPHIC: Trends that are Changing the Way Brands Market to Consumers

Trends have changed over the years, and new innovations have been popping up throughout marketing. In the last 20 years, we’ve been introduced to so many new apps and products — including YouTube, Facebook and smartphones — that help promote the effectiveness of marketing. Throughout the rise of digital marketing, print marketing has dropped drastically since it’s more expensive to produce and not as many people read print as often as they scroll through their smartphones. The Internet and digital world, which people rely on more and more each day, have a large influence on marketing. Check out this infographic for a closer look at how brands have and continue to reach audiences through digital marketing.

via D'Amore-McKim Northeastern University School of Business