Avery Logan | @AveryELogan 1. Keurig’s #DadKnowsBest (Twitter 2012)
People may be familiar with the show "Father Knows Best" from a generation long before the new age of social media, but Keurig reinvented the phrase with this hashtag. #DadKnowsBest encouraged people to share their best fatherly advice along with memories of dad and went on to become one of the most successful social media campaigns of the year.
2. Oreo India’s Wish for Dad (Facebook 2013)
A simple campaign, but incredibly effective. The Facebook centered campaign simply asked users to make a “Wish for Dad” and enter them into a special app with an icon resembling a mustache shaped Oreo. The company then picked five wishes and vowed to make them come true. Wishes included “more free time, a happy holiday, and good food” among other things.
3. eBay’s Dad Badges (Facebook 2012)
In May of 2012, eBay launched a Father’s Day campaign that asked users to like the page and upload pictures of their dad. The user could then add a “badge” to the picture describing what kind of dad they were such as Grill master, Fashionably Tough, and even Newbie Dad. In June, the company changed their cover photo to a collection of the uploaded dad pics with the phrase “A gift for every type of Dad, especially the awesome ones,” inscribed below.
4. Raymond’s “My Father, My Friend” (Facebook 2013)
Raymond clothing, known for their exquisite line of wardrobe for men, asked users to post experiences when a dad acted as a friend, instead of a father. People posted stories, photos, and advice in an attempt to win a variety of rewards ranging from a $500 gift card up to a $10,000 custom tailored suit for their dad. The winners were selected through quality of entry along with votes.
5. NASCAR with DAD (multiplatform 2014)
Starting in May, NASCAR asked fans to share their favorite moments with dad at the track by using #NASCARwithDAD across social media platforms. Several sponsors of the sport have worked together and will be surprising fans with prizes this Father’s Day weekend at the Michigan International speedway. Prizes range from an opportunity to drive a stock car with dad, up to the grand prize of two tickets for a VIP experience at the Homestead-Miami Speedway along with a Goodyear Blimp ride over the track.