Mary Gutierrez | @MaryyAlyssa
Love is in the air and that means Valentine's Day is almost here! You may already be prepared to market for Valentine's Day, but if not, here are some last minute tips that will help you reach the hearts of your audience.
We all know how important social media is during the holidays, which means it's the perfect time to tailor your marketing in order to get customers engaged. Twitter constantly has trending topics, and you better believe Valentine's Day will be one of them. Last year, Salesforce Marketing Cloud found that more than 74% of Valentine's Day tweets on Twitter were positive. Join in on the chatter this year by creating your own Valentine's Day hashtag like #ValentineReady or #ValentineFine and tweet about Valentine's Day ideas, specials, top gifts, or even an inside look into how your company is celebrating! This will catch your audience's attention and engage them to use your hashtag, making your brand a trending topic.
Vine is also a really great tool to use for Valentine's Day. Invite your followers to create their own Valentine's Day themed Vine and post your favorites on your social media accounts. You could also ask your followers to vote for their favorite and pick a winner on Valentine's Day.
Similar to the Vine idea, contests in general are another great way to market for Valentine's Day. Ask your Instagram fans to post photos of their best Valentine's Day decoration, dessert, gift, etc... or to post a photo of themselves with their pets, children, or significant other. If you can, try to tie in the theme of your company with Valentine's Day. Once again, the best way to do this is by creating hashtags that your customers can use.
One last thing - have fun and be creative! Don't forget that this is a holiday that celebrates relationships, so interactions between your fans is a key element. Post different ideas like gifts for their sweetheart or recipe ideas. Share funny or interesting pictures that relate to the holiday. Ask questions about their Valentine's Day, how they're spending it, and who they may be spending it with.