Will Cyber Monday eclipse Black Friday?

Credit cards ready? Check! Fingers flexed and ready? Check!

Boss in a meeting? Check!

Great than let Cyber Monday shopping begin! Here are a few stories on the shopping frenzy known as Cyber Monday.

Survey Shows Sales on Cyber Monday Should See Significant Growth

While Santa Claus is making a list and checking it twice in order to see who’s naughty or nice, CreditDonkey.com has polled consumers for their wish lists and spending predictions this upcoming season. Among the findings by the credit card comparison website: Cyber Monday will be much more popular than Black Friday as consumers will have more access to deals, through their mobile devices than ever before. And most respondents are hoping for gift cards in their stockings this year, but not as many are planning to give them out.

Read the rest of the 2013 Christmas Shopping Predictions at Bulldog Reporter.

Do you prefer shopping on Black Friday, Small Business Saturday, Cyber Monday, or 6 p.m. Christmas Eve?

 

From Promotion to Emotion. Here’s what you need to know:

  • 86% of  B2B buyers  think that we are all selling basically the same stuff. Yep. That’s right. You’ve been commoditized.
  • Brands that can connect with their buyers on an emotional level will see 2 times more impact than  B2B Marketers who are still trying to sell business or functional value.

Holiday marketing messages are prime opportunities for using emotion to sell. If we all understand that fundamental principle, why do we struggle so much to effectively tell our holiday story? Share a few tips with us about your successful holiday marketing strategies. For more information on the Promotion to Emotion report read Michael Brenner's insightful column on B2BInsider.com.