Twitter With or Without You

Clare Spaulding | @puyple

"Twitter is not a technology. It's a conversation. And it's happening with or without you." - @charleneli

And it could not be closer to the truth. Twitter’s 500 million users are sharing, joking, complaining, and talking about every thought, brand, and topic that exists. And whether or not your brand has a presence on Twitter, users are likely discussing it anyway.

Go ahead and see for yourself by clicking on and searching for your brand, names of your products and services, or industry keywords (you don’t have to have a Twitter account to do this).

But could Twitter really be useful to your company? We believe so. No matter what products or services or organizational goals you have, Twitter can be leveraged to engage with interested parties to help you find prospects, recruit, market, promote, brand, watch competitive moves, and generally, help you meet your business goals.

Which companies are using Twitter well? Staples, for example. They know their audience consists of users that spend their days working in an office, so their content is heavy on questions and tips about the daily office grind:

The mega-coffee chain Starbucks entertains users with Instagram-style photos while promoting their products and creating a unique image for their brand. They rely on their seasonal flexibility and style to engage followers and spark conversations:

Twitter is useful for small businesses as well.  Humphry Slocombe, an ice cream parlor in San Francisco, has created a witty online persona that has attracted almost 300,000 followers (despite the fact that they only seat 14).  Here are some of their tweets:

Are you finally ready to take advantage of all that Twitter has to offer for your business? We can teach you how or we can do it for you. Check out our Twitter services here or contact us today for a free evaluation.

Guest Blog: Everything Social Marketers Need to Know About Repurposing Content

Social Media Tip: HR Using Social Media