Super Bowl Success and the Social Media Business Equation™

Jeffrey Young | jeffrey_young09 Companies on social media took advantage of the Super Bowl more than ever this year by adapting advertisements to what was taking place on the field in real time.  You too can shape your social media presence using Eve Mayer’s Social Media Business Equation™.

Convert to Business (20%)

The Super Bowl blackout was the perfect time to do some online marketing. These brands dominated the blackout with some clever converts on Twitter. I like these converts because they’re entertaining, likeable, relatable and very retweet-able, as shown below.

@Oreo You can still dunk in the dark.

@PBS This might be a good time to think about alternative programming.

Interact (40%)

This is the most important part of the equation because it establishes a connection between your followers and your business.  Create a conversation between your brand and your followers, like Corner Bakery and Wendy’s have done here.  Even though Wendy’s status was only retweeted 5 times, those people have a combined total of 48,358 followers, proving every tweet counts.

Corner Bakery Twitter SuperbowlWendy's Social MediaInform (20%)

Engage your audience like the Star Telegram has done by posting interesting links and cool content to draw you in.

@StarTelegram An Int'l art show takes years of prep. Find out why with our interactive story on the #Bernini exhibit @KimballArt

Entertain (20%)

You want to entertain your audience 20% of the time to keep things fresh and exciting for them. By “entertain,” we mean we want you to conjure up some kind of emotion in your followers.  Make them feel something.

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