Foursquare: Made for Your Business
By Eric Dybala | @edybala
Foursquare makes the real world easier to use. We build tools that help you keep up with friends, discover what’s nearby, save money and unlock deals. Whether you’re setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, foursquare is the perfect companion.
Foursquare's service is a social media competitive check-in service which rewards customers for checking into businesses with points and badges. In short, it pits users against each of their friends to compete for high-scores, which they gain by visiting venues they have never been to and returning to those they have been to before to earn the coveted mayor-ship. Foursquare also offers you the ability to see all the data they collect about those customers who check-in to your establishment so you can manage your productivity.
As a small business or national chain, you can create specials for your business to help drive traffic to your brick and mortar establishment. Each special is customizable for each level of customer you are targeting.
Want your own loyalty program? There is a special for that.
Want larger parties in your restaurant? There is a special for that.
Hosting a charity event how about a Swarm Special? You get the picture.
In this case study Dos Caminos, a Mexican resturant in New York, saw numerous benefits by joining foursquare:
- one location showed a 50% increase in the number of check-ins compared to the prior week
- a 83% redemption rate for the special offered
- on average all locations saw 27% increase on the number of check-ins
In my opinion, foursquare® was not meant to be a one-stop-shop for users to find anything and everything about businesses like it states above. Foursquare was built for businesses to engage with current customers and find new ones.
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