Cooper Aerobics: B2B, B2C, and Nonprofit Social Media Rolled Into One
Not only did we cover Ikea, volcanoes, and Cannes in Friday's Social Media for the CEO Blog Talk Radio Show, we had the opportunity to talk with Christine Buzzetta of Cooper Aerobics about the particular challenges related to managing social media initiatives for an organization that has B2C, B2B, and nonprofit lines of business. If you missed the show, you can listen to the archive on Social Media for the CEO Blog Talk Radio. Christine Buzzetta is the communications manager for Cooper Aerobics. She is responsible for driving the public and media relations, social media and internal communications strategies for Cooper Aerobics' seven health and wellness companies, one nonprofit research and education institute, and 550 associates.
Before joining Cooper Aerobics, Christine Buzzetta was a senior account executive in GolinHarris’ Texas region where she supported a broad variety of business-to-business and consumer technology clients, including Fortune 500 companies such as Texas Instruments (TI). As the account lead for the TI corporate news team, Christine provided strategic guidance for integrated communications functions. She managed several award-winning campaigns leveraging digital word-of-mouth marketing to communicate directly with key stakeholders. Beyond her work with TI, Christine also developed and implemented digital strategies and built a comprehensive social media framework for companies including MetroPCS and BLOCKBUSTER.
Christine graduated from The University of Texas with a bachelor’s degree in public relations and a minor in business. Outside of her time at Cooper Aerobics, Christine volunteers for the Make-A-Wish Foundation of North Texas and is involved in the Public Relations Society of America Dallas chapter.
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