Woopie! Eve Mayer Orsburn has finally unleashed her highly anticipated book Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow. The 162 page hardback book contains 16 pages of color illustrations and features 14 case studies from companies of all sizes and across a variety of industries. The social media case studies include well-known brands like Anheuser-Busch, General Motors, Lane Bryant and The Women’s Museum. The Social Media Equation™ revealed in the book will revolutionize the way organizations use social media to grow their business.