Have no fear, we’ve got the recorded session featuring Social Media for the CEO Radio show hosts Eve Orsburn and Mary Adams interviewing Mary Henige, Director of Social Media & Digital Communications for General Motors about the importance of using social media to enhance the consumer experience, generate brand loyalty and how these efforts can grow business. Listen to Friday’s show here: Social Media for the CEO featuring Mary Henige Mary’s Bio:
Mary Henige has held many communications positions in her 24 years with General Motors. Currently she is director, social media and digital communications. She leads GM’s social media strategy, policy, training, blogs; senior leader web and Twitter chats; Facebook pages; and other social web activities. Her team works in cooperation with other areas to broaden the reach of GM’s “stories” including video development and media outreach.