56 Million Americans Are Playing Social Media Games

A new study from market research firm NPD Group shows that one out of every five Americans over the age of six has played an online social game at least once. Altogether, that’s nearly 60 million Americans, adults and kids alike. And 83% of them are using Facebook to play the games. Advertising and marketing over Facebook is so effective because of the amount of time spent on Facebook thanks in large part to their games and applications. [Read more...]