Training Services

Social Media Delivered offers a wide variety of on-site training modules for you and your team to choose from. Be it our proprietary LinkedIn for Sales Professionals or The Social Media Business Equation™ certification, each of our social media courses provide hands-on learning that will propel your staff to social media stardom.

TOPICS INCLUDE:

LINKEDIN FOR SALES PROFESSIONALS

LinkedIn is a powerful prospecting tool and lead generation portal, not to mention an indispensable tool for sales. We will work with your sales team to create optimized personal profiles; then we will train them on how use LinkedIn to meet sales goals. Instruction on Personal Profile Optimizations will include:

  • Highlighting how to build a profile that provides an online summary of the executive’s professional accomplishments and expertise while showcasing the company’s services
  • Uploading of your professional portrait or shooting your portrait on the day of training and uploading it
  • Importing contacts and sending out connection requests
  • Full optimization of features including vanity URL, websites and sections required for search optimization
  • How to identify targeted groups to join to reach key stakeholders

 

During this training, sales executives and managers will focus on learning:

  • How to use the features of LinkedIn to collect business intelligence
  • Why LinkedIn is the most affluent social media vehicle for reaching targeted business professionals
  • How to maintain frequent engagement with current clients and connections
  • How to use current connections to get introductions to new prospects
  • How to discover and receive responses from new prospects in specific geographic areas and industries at a rate of 78%
  • How to promote and build event attendance such as for a webinar, conference, luncheon, etc.

The initial class is limited to a total of 10 students per session; additional attendees will require prior approval. A master consultant and one assistant will lead the training. This session will include implementing all of the profile features mentioned above. Also, SMD will conduct two update webinars during the next 12 months after the session has been completed for all attendees. These webinars will be scheduled at a time that works best for the client and SMD. Each 30-minute webinar will be a refresher for previous attendees and a time for attendees to learn about the latest changes on LinkedIn.

To ensure continued success after this training session, the progress of the attendees will need to be tracked for the first 30 days after the session. We will provide a $100 gift card to the attendee who shows the highest results. All attendees will also have access to our team as a help center, and we will respond to LinkedIn questions within a 24-hour window during normal business hours. The webinar service can be extended
after the first year, if needed, for a minimal fee.

LINKEDIN FOR RECRUITING

LinkedIn is a vital service for recruiting. We will collaborate with your HR team to create optimized personal profiles; then hold training on how to use LinkedIn for recruitment.

Instruction on Personal Profile Optimizations will include:

  • Highlighting how to build a profile that provides an online summary of the executive’s professional accomplishments and expertise while showcasing the company’s services
  • Uploading of your professional portrait or shooting your portrait on the day of training and uploading it
  • Importing contacts and sending out connection requests
  • Full optimization of features including vanity URL, websites and sections required for search optimization
  • How to identify targeted groups to join to reach key stakeholders

During this training, HR executives and team members will focus on learning:

  • Why LinkedIn is the best tool for recruiting passive candidates
  • How to screen potential candidates
  • How to promote employment opportunities for free
  • How to use current connections to receive
    introductions to new candidates
  • How to discover and receive responses from new candidates in specific geographic areas and industries at a rate of 78%
  • How to promote and build event attendance

 

CUSTOMIZED HANDS-ON TRAINING FOR YOUR SOCIAL MEDIA TEAM

Are you utilizing in-house “community managers” or staff members who are handling your social media, but not seeing the expected results? Are you looking to create an in-house team and want to make sure they have what it takes to succeed from the start? Our customized, hands-on staff training day provides extended information about best practices for overall social media success, or training on specific platforms from Facebook to Pinterest or Google+. Your team will learn how to build an editorial calendar and deliver content at a frequency that is appropriate for each platform. Using The Social Media Business Equation, they will also learn how to effectively grow relationships and generate results.

The social media training will include:

  • Identification of internal team members and discovering skill levels
  • Training on content creation, including The Social Media Business Equation
  • Content frequency guideline creation and training
  • Creation of editorial calendar for three to six monthsTraining on the language and specific protocol used on each social media platform
  • Clearly establish the roles and responsibilities of each team member
  • Train on proofing processes for copy, video and audio
  • Report on research findings, including executive summary

 

GENERAL SOCIAL MEDIA TRAINING FOR ALL STAFF

Gain valuable support and buy-in on all levels within all departments of your company to facilitate achieving your goals with high-level customized training for your entire staff. This engagement includes a presentation on how to use social media for the entire company, as well as an introduction to The Social Media Business Equation. We also provide an overview of the most popular platforms or specific platforms per your needs. Best practices and case studies that will additionally prove indispensable for your entire staff.

SOCIAL MEDIA FOR CUSTOMER SERVICE AND CONTACT CENTERS

Organizations are increasingly using social media channels to streamline customer service and contact center efforts, and are benefiting from cost savings in the process. Learn how to properly select the platforms you need (such as Twitter or Facebook) to engage consumers and improve your company’s customer services. We will provide practical knowledge and insights to help you establish objectives and strategies while monitoring and measuring the results of these efforts.

  • Review customer service strategy and training
  • Review current social media usage for customer service and contact center
  • Identify social media platforms where customer service is most needed
  • Frequency guideline creation and training
  • Identification of internal team members and discovering skill levels
  • Training on the language and specific protocol used on each social media platform
  • Clearly establish roles and responsibilities of each team member
  • Creation of social media communications flowchart for resolving customer service issues
  • Identify needs for external assistance and suggest solutions
  • Report on research findings, including executive summary

 

VIRTUAL TRAINING

The costs and logistics of travel can sometimes be too much for your company to bear. You may have a global team with staff based in different cities or countries. That is why we provide custom virtual training tailored to your organization´s needs. Team members are able to participate by telephone or video conference for live virtual training. Hourly training is hosted by a staff member with a specialization in your area of need.

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