@LinkedInQueen, Eve Mayer Orsburn, shares how personal posts on a business Facebook page are good for customer relationships at the @WITIDallas event on July 12th.

Kat Chang, an intern at Social Media Delivered, talks about Tumblr.

By Mary B. Adams
The UK is among the top 10 countries for Internet penetration rates. At least 50% of UK households have broadband internet, and many use mobile phones to access broadband internet. In 2009 the broadcast and communications regulatory body, Ofcom, concluded that social networking sites are now a “mainstream communications technology” for many people in Great Britain. Read more →

Social Media Delivered CEO interviewed by CIO.com online magazine again! This time, Eve Mayer Orsburn shares a “quick tip” for getting more out of LinkedIn.

What “Network Updates” Is:
An underused—yet valuable—feature on LinkedIn is the “Network Updates” element, says Eve Mayer Orsburn, CEO of Social Media Delivered, a social media consultancy. The Network Updates box, located on your homepage below your Inbox updates, is the area that you can use as your “professional billboard,” using 140 characters or less, Orsburn says.

Read Full Article

January 7, 2010 DALLAS – Social Media Delivered and BoxCar Creative are working together to co-host their first social media meet-up event of the year on January 12 at Capriccio Ristorante in Dallas from 6-8 p.m.

The free event is a casual networking experience for those intrigued by the newest and most effective way in which social media can enhance a company and its relationships with various publics. Social Media Delivered and Boxcar Creative assure guests that the event will be a relaxed and informative conversation on how to correctly use innovative social medias—no boring lectures or powerpoints allowed!

To top off the free food and happy hour specials, there will be an iPod shuffle giveaway! Guests are asked to bring their business cards, questions, and appetites for a great night of quality social media discussion. Guests may R.S.V.P. at www.meetup.com/socialmediadelivered.

Social Media Delivered www.SocialMediaDelivered.com, headquartered in Dallas, Texas, is committed to providing consulting, training and marketing services that specialize in social media campaigns. Eve Mayor Orsburn, CEO of Social Media Delivered, offers, “We are thrilled and excited at the amazing response to the Dallas Social Media Delivered Meetup Group.  There really is a need for people to be able to gain knowledge about twitter, LinkedIn, Facebook and be able to leverage these tools.  We are able to explain how in everyday language that people can actually understand.  Plus, free food and drinks don’t hurt either.”

Director of New Business for Boxcar Creative www.BoxCarCreative.com, Shauna McLean Tompkins, states that Boxcar Creative is “jazzed about this up and coming Happy Hour co-sponsored by our wonderful partner, Eve, and her team at Social Media Delivered.  We consider ourselves pioneers in the abilities offered through interactive media development, progressive functionality and sophisticated creative.  At the risk of sounding vague, our core business is online solutions that make people act. We want to be able to share with people how social media and interactive can go together to build an amazingly effective marketing strategy!”

The event on Tuesday is the first of many, as Social Media Delivered has projected to host one the 2^nd Tuesday of every month from 6-8 p.m. at locations throughout DFW.

For additional information, contact Ruth@SocialMediaDelivered.com.

 Share This Post

Chevrolet, Ford, General Motors and Honda all have something trendy in common, and it’s not Cash for Clunkers sales, not all-electric cars, not even a car czar! It’s Twitter! These tried and true automotive giants have raced into the world of microblogging and are exchanging Tweets with customers every day. Jet Blue and Southwest have taken off with the idea as well emphasizing their need to show a caring side to their customers. But which industry is really eating up this Twitter trend? Restaurants!

Starbucks is arguably the star here with almost 300,000 followers. The company Tweeter is Brad Nelson and he really engages his followers. See below for a snippet from the Starbucks Twitter page:

· I haven’t had a chance to listen yet, but rumor is they talked about us on This American Life over the weekend: http://bit.ly/1071xp8:15 AM Sep 8th from CoTweet
  
· @jenniferdawn_73 Enter your birthday when you register. it’ll be mailed to you.5:35 PM Sep 7th from CoTweet in reply to jenniferdawn_73
    
· @JessicaESLane Sorry about that. Let us know next time you’re in.5:27 PM Sep 7th from CoTweet in reply to JessicaESLane
    
· @Laura52382 I’ve seen those around in the stores. Check your local store.5:26 PM Sep 7th from CoTweet in reply to Laura52382
    
· @tonniperez No sorry, it’s only available to pick up at a store.5:12 PM Sep 7th from CoTweet in reply to tonniperez

What do you see going on here? Starbucks is using Twitter to field customer service inquiries that may have gone unasked in the past. Remember those days where you had to pick up a phone to dial up a bank of operators or fill out a web form and wait for a reply email? How satisfying were those experiences? Not nearly as satisfying as an immediate Tweet that 300,000 of your closest friends can see.

All of this fun stuff aside, the beauty of this medium is that a restaurant can begin to build an online community with its patrons, one that exhibits an interest in their opinions and a respect for them as customers. That builds brand loyalty in a way that no traditional customer service organization can. The difference with Twitter is that one or perhaps two individuals become the sole communicators between their restaurant and their customers. While this certainly breeds consistency in the message, it can be a minefield if you’re not careful. But that’s a topic for another blog.

There aren’t any reliable indexes of Twitter accounts but we were able to locate a handful of our favorite restaurants on Twitter (see table 1). Their approaches range from simple broadcasts about specials to true conversations with customers. Engaging in a meaningful dialogue will build your Twitter following, enhance your brand loyalty and drive traffic into your restaurants. To be successful, your campaign requires resources to engage customers, tools to monitor Tweets, and the institutional commitment to build your online community. The time is right to enter the next decade on the leading edge of this customer service trend.

Table 1 – Restaurants on Twitter

Resources:

1. Mihm, David (May 21, 2009 6:00 a.m. ET) “All Aboard the Twitter Train, SMBs!”; http://searchengineland.com/all-aboard-the-twitter-train-smbs-19399
2. Stetler, Brian (July 25, 2008) “Griping Online? Comcast Hears and Talks Back”; http://www.nytimes.com/2008/07/25/technology/25comcast.html?_r=2
3. Van Grove, Jennifer (January 21, 2009) “40 of the best twitter Brands and the People Behind Them”; http://mashable.com/2009/01/21/best-twitter-brands/

Business Week talks about the way companies are shooting themselves in the foot by using social media in a completely disorganized and untargeted way.

I say this often but it bears repeating. Before you begin using any social media for your organization, stop and ask:

1. What is the goal?
2. Are my prospects here?
3. Can we represent our organization accurately?
4. Do I know the rules of this particular social media?
5. Do I have the manpower to obtain the frequency needed?
6. How will I track the success of this campaign?

If you aren’t sure of the answers to these questions then get help. Set up a consultation with Clique It Marketing or work with other social media experts you trust and who will partner with you. Social media is arguably the most effective and least expensive media in the history of the planet but that also means that a poor message can travel very quickly!

Don’t take it from me – Take it from Business Week
http://www.stumbleupon.com/s/#2StbiA/www.businessweek.com/managing/content/sep2009/ca20090911_598255.htm/

Take a look at this in depth report on Social Networking’s global footprint…
Nielson Social Networking Report.