January 7, 2010 DALLAS – Social Media Delivered and BoxCar Creative are working together to co-host their first social media meet-up event of the year on January 12 at Capriccio Ristorante in Dallas from 6-8 p.m.

The free event is a casual networking experience for those intrigued by the newest and most effective way in which social media can enhance a company and its relationships with various publics. Social Media Delivered and Boxcar Creative assure guests that the event will be a relaxed and informative conversation on how to correctly use innovative social medias—no boring lectures or powerpoints allowed!

To top off the free food and happy hour specials, there will be an iPod shuffle giveaway! Guests are asked to bring their business cards, questions, and appetites for a great night of quality social media discussion. Guests may R.S.V.P. at www.meetup.com/socialmediadelivered.

Social Media Delivered www.SocialMediaDelivered.com, headquartered in Dallas, Texas, is committed to providing consulting, training and marketing services that specialize in social media campaigns. Eve Mayor Orsburn, CEO of Social Media Delivered, offers, “We are thrilled and excited at the amazing response to the Dallas Social Media Delivered Meetup Group.  There really is a need for people to be able to gain knowledge about twitter, LinkedIn, Facebook and be able to leverage these tools.  We are able to explain how in everyday language that people can actually understand.  Plus, free food and drinks don’t hurt either.”

Director of New Business for Boxcar Creative www.BoxCarCreative.com, Shauna McLean Tompkins, states that Boxcar Creative is “jazzed about this up and coming Happy Hour co-sponsored by our wonderful partner, Eve, and her team at Social Media Delivered.  We consider ourselves pioneers in the abilities offered through interactive media development, progressive functionality and sophisticated creative.  At the risk of sounding vague, our core business is online solutions that make people act. We want to be able to share with people how social media and interactive can go together to build an amazingly effective marketing strategy!”

The event on Tuesday is the first of many, as Social Media Delivered has projected to host one the 2^nd Tuesday of every month from 6-8 p.m. at locations throughout DFW.

For additional information, contact Ruth@SocialMediaDelivered.com.

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Business Week talks about the way companies are shooting themselves in the foot by using social media in a completely disorganized and untargeted way.

I say this often but it bears repeating. Before you begin using any social media for your organization, stop and ask:

1. What is the goal?
2. Are my prospects here?
3. Can we represent our organization accurately?
4. Do I know the rules of this particular social media?
5. Do I have the manpower to obtain the frequency needed?
6. How will I track the success of this campaign?

If you aren’t sure of the answers to these questions then get help. Set up a consultation with Clique It Marketing or work with other social media experts you trust and who will partner with you. Social media is arguably the most effective and least expensive media in the history of the planet but that also means that a poor message can travel very quickly!

Don’t take it from me – Take it from Business Week
http://www.stumbleupon.com/s/#2StbiA/www.businessweek.com/managing/content/sep2009/ca20090911_598255.htm/

Twitter is the social networking site of the moment. In one year the site has grown from less than 5 million unique users to nearly 25 million. It seems everyone is using it, or at least everyone is talking about using it. Politicians, stay at home moms, Fortune 500 companies, grassroots organizations, celebrities, athletes – it feels like who is not using Twitter might be an easier question. However, who is using the service still remains the $64 million question (would we even bother to ask for $64,000 these days).

A Pew Internet Study released earlier this year offered some insight. The study indicates the Twitter audience is 53 percent female and 47 percent male. The leading age group are 18-34 year olds with 47 percent of the audience, followed by 35-49 year olds at 31 percent. The Twitter audience has primarily attended college, when you combine with those who have attended graduate school it totals 53 percent, versus 37 percent with no college background.

It appears Twitter is the great equalizer as it relates to income level, with 49 percent of the audience earning up to $60K and 51 percent earning more. This includes an estimated 27 percent who earn over $100K. The Pew study also found 76 percent of the audience tweet via wireless devices, 35 percent live in urban areas with only 9 percent living in rural communities.

A few other interesting stats from the Pew study:
• median age of a twitter user is 31
• median age of a myspace user is 27
• media age of a facebook user is 26
• media age of a linkedin user is 40

Last month eMarketer reported nearly 42 percent of Twitter users enjoy keeping their friends informed on every activity or thought they have each day. Women overwhelming chat with their friends at 73.6 percent. While many employees are telling their employers they are using it for wonderful work r elated reasons – nada – less than 13 percent or men or women admitted they are tweeting about work.

In the coming months, it remains to be seen how companies will harness the power of20Twitter, but these studies are helping to point them in the right direction.

Resources:

1. Article that provides an overview:
   http://www.emarketer.com/Article.aspx?R=1007193
2. A chart showing the growth of twitter unique users to 20 million