Social Media Consulting

ONSITE CONSULTING AND TRAINING

LINKEDIN FOR SALES PROFESSIONALS

LinkedIn is a powerful prospecting and lead generation portal, not to mention an indispensable tool for sales. We will work with your sales team to create optimized personal profiles, then we will train them on how use LinkedIn to meet sales goals.

Instruction on Personal Profile Optimizations will include:

  • Highlighting the executive’s professional accomplishments and expertise while showcasing the company’s services
  • Uploading of your professional portrait or shooting your portrait at training and uploading it Importing contacts and sending out connection requests
  • Full optimization of features including blog integration, vanity URL, and websites

How to select targeted groups During this training, sales executives and managers will focus on learning:

  • How to collect business intelligence
  • Why LinkedIn is the most affluent social media vehicle How to stay frequently engaged with current clients and connections
  • How to use current connections to get introductions to new prospects
  • How to discover and receive responses from new prospects in specific geographic areas and industries at a rate of 78%
  • How to promote and build event attendance

The initial class is limited to a total of 10 people per session, additional attendees will need prior approval. A master consultant and one assistant will instruct. This session will include all of the above plus 2 update webinars during the next 12 months after the session has been completed for all the session attendees. These webinars will be scheduled at a time that works best for the client and SMD. Each 30 minute webinar will be a refresher for previous attendees and a time for attendees to learn about the new changes on LinkedIn.

To ensure your experience continued success after this training session, the progress of the attendees will need to be tracked for the first 30 days after the session. We will provide a $100 gift card to the attendee who shows the highest results. All attendees will also have access to our team as a help center and we will respond to LinkedIn questions within a 24 hour window during normal business hours. The webinar service can be extended after the first year if needed for a minimal fee.

LINKEDIN FOR RECRUITING PROFESSIONALS

LinkedIn is a vital tool for recruiting.  We will collaborate with your HR team to create optimized personal profiles, then hold training on how to use LinkedIn for recruitment.

Personal Profile Optimizations will include:

  • Highlighting the executive’s professional accomplishments and expertise while showcasing the company’s services
  • Uploading of a professional portrait or shooting a portrait during training and uploading it
  • Importing contacts and sending out connection requests
  • Full optimization of features including blog integration, vanity URL, slideshare and websites
  • How to select targeted groups

HR executives and team members will learn:

  • Why LinkedIn is the best tool for recruiting passive candidates
  • How to screen potential candidates
  • How to promote employment opportunities for free
  • How to use current connections to receive introductions to new candidates
  • How to discover and receive responses from new candidates in specific geographic areas and industries at a rate of 78%
  • How to promote and build event attendance

 

SOCIAL MEDIA ANALYSIS

In order to know what direction your company is headed, it is important to first have a keen understanding of exactly where you are positioned today. We will take inventory of your current social media and discuss your strengths, weaknesses, threats and opportunities. We will also provide an analysis of your chief competition’s activities on social media.

  • Study of current social media presence for your organization
  • Competitive analysis of up to three top competitors
  • Research on current external buzz on your company
  • Exploration of internal resources available
  • Review of current social media strategy and process
  • Review of current social media training programs
  • Report on research findings including executive summary

 

SOCIAL MEDIA STRATEGY

So your company is active on social media, but why? And how do you incorporate them into your marketing objectives in order to derive business results? Are sales, research and customer service leveraging social media effectively? We will work with key staff members from the different divisions of your organization to design a practical, coherent social media strategy to assist in achieving your goals.

  • Review of company history and current growth expectations
  • Explore and designate the organization’s top three business goals
  • Review marketing strategy and current initiatives
  • Interview internal and external PR and marketing teams
  • Review current social media usage for sales, HR/recruiting, and customer service
  • Select social media platforms that align with business goals
  • Determine needed frequency of social media posting on each platform
  • Create a list of content topics for easy creation and curation
  • Create results-driven campaigns and initiatives
  • Identify key internal team members and what social media channels and activities they will be responsible for
  • Identify needs for external assistance and suggest solutions
  • Report on research findings, including executive summary

 

SOCIAL MEDIA POLICY

We begin by conducting an analysis of your current communications and/or social media policies, then work with the appropriate divisions, such as legal, HR, etc., to create communications and/or social media protocol. We create an action plan for implementing your new social media policy within your organization.

  • Review of current HR, communications and/or social media policies
  • Interview representatives from HR, communications, marketing and customer service
  • Review of social media screening policies for potential and current employees
  • Review of crisis management practices
  • Establish clear guidelines so that employees know exactly what is expected of them concerning social media usage
  • Review of current social media policy training programs
  • Creation of social media communications flow chart for resolving issues.
  • Supply basic one page template for social media policy*
  • *If extensive legal document creation or review is needed, we are partnered with international law firm Haynes Boone.

 

CUSTOMIZED HANDS-ON TRAINING FOR YOUR SOCIAL MEDIA TEAM

Are you utilizing in-house “community managers” or staff who are handling your social media, but not seeing the results you had expected? Are you looking to create an in-house team and want to make sure they have what it takes to succeed from the start? Our customized hands-on staff training day provides extended information about best practices for overall social media success, or training on specific platforms like Pinterest or Google+. Your team will learn how to build an editorial calendar and deliver content at a frequency that is appropriate to each platform. Using The Social Media Business Equation™, they will also learn how to effectively grow relationships and generate results.

  • Identification of internal team members and discovering skill levels
  • Training on content creation, including The Social Media Business Equation
  • Frequency guideline creation and training
  • Creation of editorial calendar for three to six months
  • Training on the language and specific protocol used on each social media platform
  • Clearly establish the roles and responsibilities of each team member
  • Train on proofing processes for copy, video and audio
  • Report on research findings, including executive summary

 

GENERAL SOCIAL MEDIA TRAINING FOR ALL STAFF

Gain valuable support and buy-in on all levels within all departments of your company to facilitate achieving your goals with high-level customized training for your entire staff. This engagement includes a presentation on how to use social media for the entire company, as well as an introduction to The Social Media Business Equation™. We also provide an overview of the most popular platforms or  specific platforms as per your needs. Best practices and case studies that will additionally prove indispensable for your entire staff.

 

SOCIAL MEDIA FOR CUSTOMER SERVICE AND CONTACT CENTERS

More and more companies are using social media to streamline customer service and contact center efforts, and are benefiting from cost savings in the process. Learn how to properly select the platforms you need (such as Twitter, Facebook) to engage consumers to improve your company’s customer services. We will provide practical knowledge and insights to help you establish objectives and strategies, while monitoring and measuring the results of these efforts.

  • Review customer service strategy and training.
  • Review current social media usage for customer service and contact center
  • Identify social media platforms where customer service is most needed
  • Frequency guideline creation and training
  • Identification of internal team members and discovering skill levels
  • Training on the language and specific protocol used on each social media platform
  • Clearly establish roles and responsibilities of each team member
  • Creation of social media communications flow chart for resolving customer service issues
  • Identify needs for external assistance and suggest solutions
  • Report on research findings, including executive summary

 

Virtual Training

The costs and logistics of travel can sometimes be too much for your company to bear. You may have a global team with staff based in different cities or countries. That is why we provide custom virtual training tailored to your organization´s needs. Team members are able to participate online and/or via the telephone for live virtual training. Contact us to discuss this option here.

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