The Social Media Business Equation Certification Program
Social Media Business Equation Certification™ is the premier program for professionals like you wanting to improve your social media marketing capacity, but don’t have much time to do so.
This intense yet concise on-site program provides hands-on training on both the practical and strategic aspects of social media. You’ll learn to launch and manage social media marketing campaigns like a pro on Facebook, LinkedIn, Twitter, YouTube, blogs and burgeoning platforms. You’ll learn how to carefully craft content and deliver it at the appropriate frequency for the platform you are using. You will learn how to build strong and loyal online communities, and engage in best practices to drive engagement and bring results. You will also discover how to use a variety of well-researched measurement tools to track the effectiveness of your social media activities. You’ll also hear about real life cases showcasing successes and pitfalls to avoid.
Who should attend?
Students or professionals wanting to increase their social media capacity. Minimum computer skills and a computer (laptop or tablet) are required.
How long will it take? When and where?
The program encompasses four days of training plus a final examination and a closing cocktail party. Dates: Monday, July 29th through Thursday, August 1st, 2013 at the Hilton Anatole in Dallas, Texas.
What methodology do you use?
Four days of courses leading to a complete skill set in social media marketing will be taught by Social Media Delivered’s talented team of practitioners and specialists. Lectures and presentations will be followed by practical exercises. There will be quizzes at the end of each course so that you may track your progress. There will also be a real-time hands-on training, a final examination and closing party to celebrate your success.
As a participant who successfully completes the 4-day program including the final written and oral examination, you will walk away with a paper and digital certificate suitable for display as well as a copy of the Social Media Business Equation™ Certification handbook.
The certification is valid for a period of one year. Renewal of certification will be offered on a yearly basis through attendance of a one-day refresher course administered via webinar.
How does it differ from other programs?
- In-person and concise
- Taught by real-life practitioners and social media specialists who work day in and day out to help companies and organizations meet their business goals
- You’ll work first-hand with real brands on real social media campaigns
- Our program is based on a proven, step-by-step methodology — The Social Media Equation™ — to unlock exponential growth and immediate opportunities, no matter what the business size or industry
How much does it cost and what does that include?
$2500. This covers four 8-hour days of training and includes breakfast, materials, examination fees, closing cocktail party, printed and digital certificate, and The Social Media Business Equation™ Certification handbook. Travel costs are the responsibility of the participant. Discounted hotel rates are available at the Hilton Anatole.
Individual course days are available a la carte for $1000 per day for individuals who need training on specific platforms, but are not interested in obtaining certification. Minimum computer skills and a computer (laptop or tablet) are required to participate.
The Curriculum
Day 1
LinkedIn Marketing
- Understanding why LinkedIn is the most affluent social media vehicle
- Highlighting the executive’s professional accomplishments and expertise while showcasing the company’s services for your business goals
- Uploading of your professional portrait or shooting your portrait at training and uploading it
- Importing contacts and sending out connection requests
- Full optimization of features including blog integration, vanity URL, and websites
- Selecting and joining targeted groups
- Learning how to collect business intelligence
- Staying frequently engaged with current clients and connections
- Getting introductions to new prospects via current connections
- Learning how to discover and receive responses from new contacts in specific geographic areas and industries at a rate of 78%
- Promoting and build event attendance
- Maximizing your company page
- Managing groups
- Case studies
- Quiz
Day 2
Social Media 101: Introduction, Social Media fundamentals, the Social Media Business Equation
- Understanding social media: what is it and why does it matter?
- Survey of main social media platforms
- Establishing your goals
- Discovering your targets
- Identifying the best platforms
- Determining appropriate frequency
- Time management and expectations
- Who handles what?
- The Social Media Business Equation™
- Survey of best tools available
- Creating a social media editorial calendar
- Case studies
- Quiz
Day 3
Twitter Marketing
- Learn how to connect and start creating meaningful business and personal relationships
- Create compelling content sent at the appropriate frequency
- Tips and tricks for interacting and engaging your twitter followers
- Hashtags, symbols, Twitter-specific jargon
- Case studies
- Quiz
Facebook Marketing
- Review successful Facebook business pages and learn best practices
- Create compelling content and deliver it at the appropriate frequency for maximum exposure
- Tips and tricks for interacting and engaging your Facebook audience
- Review metrics and FB ‘Insights’ to evaluate effectiveness of campaigns
- Case studies
- Quiz
Day 4
Blogging, YouTube, Pinterest & Google+ Marketing
- Create compelling content and deliver it at the appropriate frequency per platform
- Advanced blogging techniques
- Leveraging YouTube videos
- Interacting/best practices for each platform
- Case studies
- Quiz
Advanced strategies, measuring success
- Building communities
- Improving and increasing engagement
- How to track campaigns
- Case studies
- Final examination (oral and written)
Closing Cocktail:
Social Media Delivered will host a special closing cocktail party and you’re invited. This is an exclusive opportunity to mix and mingle with the best and brightest in the industry.
How to Apply:
- To request a personal interview, please contact our VP of International Business Development at mary@socialmediadelivered.com.
- Once you have completed the interview, we will notify you of your acceptance into the class and let you know the next steps to register. We require a $500 non-refundable deposit upon registration and the balance of $2000 due by July 1st, 2013.
- Seating is limited. Deadline for application is June 28, 2013.
