5 Tips for LinkedIn Profiles

5 Tips for LinkedIn Profiles

May 12, 2016 | B2B, B2C, Blog, business, Inspirational, LinkedIn, marketing, Social Media, Social Networking
By Bryan Bennett We’ve discussed your LinkedIn profile before (by all means search our blog for other thoughts) but here are 5 things we see that everyone could benefit by doing right. 1. Know Why You Are Updating: If you think updating LinkedIn is like updating your resume, you are wrong. Your resume is selling you to people you are asking to hire you. Your LinkedIn profile is selling you or your business to people you may not even realize are looking for help. By the same token, though, there is no reason to put in that you are a graphic artist if you don’t want to use that skill professionally. Give people the information they need to make them contact you – and only about the kind of work you want to do. 2. Fill in the Blanks: You would be surprised how often someone from SMD goes out to talk to companies about LinkedIn and finds woefully incomplete profiles, both their personal and corporate. I once built a deck with a friend using brackets like these to connect the deck frame and post. Believe it or not, a guy buying deck supplies at the same time told us there was no need to use the bottom screw hole to connect the cross beams with the outside frame. Dave looked at him and said, “If there’s a hole I’m going to use it.” The same holds true for LinkedIn. Give all the information you can that conforms with Point #1 above. 3. Honesty: Don’t lie. If you lie on your resume, most companies will walk you out the...

Grow Your Company Sales and Presence on LinkedIn like a Beast!

Apr 22, 2016 |
Everyone gets fired or dreams of another job at some point and when this happens, they dump their information into LinkedIn. We all know it is a great source for recruiting but has your company recognized it as perhaps the most powerful B2B sales tool we have ever seen? If you are a nonprofit, have you used LinkedIn for the secret potential it holds to exponentially grow fundrasing and increase volunteers. Has your company really leveraged the story telling abilities and networks of your own employees through LinkedIn to share the messages you want shared on LinkedIn and beyond. Lastly, are you using LinkedIn to tell your own story and leverage its power to achieve your professional goals now. Eve Mayer, the LinkedInQueen will let you in on the secrets  at the Digital Summit Charlotte and the pitfalls of leveraging the largest professional networking...
Bears, Bikinis and LinkedIn Learning Paths

Bears, Bikinis and LinkedIn Learning Paths

Apr 14, 2016 | business, LinkedIn, News & Stuff, Social Media, Social Media for the CEO, Social Networking
By Bryan Bennett   As March ended, Wall Street’s Bears were busy taking a chunk out of LinkedIn – pulling its stock down more than $100 off last year’s high. The people, however, don’t seem to care. Some were discussing the ramifications of Bikini Luxe’s new LinkedIn profile picture.     While Barclay’s analysts were downgrading the stock, Forbes was asking Should You Post Sexy Photos To LinkedIn? and Huffington Post was running one of those “hack” articles with 3 LinkedIn Hacks I Bet You Didn’t Know. LinkedIn seemed to take it all in stride. I agree with them. I would prefer to talk about realizing the synergies from the purchase last year of Lynda.com and the roll-out of Learning Paths. I’ve opted for the classic bait-and-switch here, I posted the photo of the woman in the bikini, but I’m going to talk about growing your career instead. With Learning Paths, LinkedIn and Lynda.com are trying to allow people to gain experience in new fields or to grow in their current field. I ended up as an SMD intern because, while I had 15 years in the PR and marketing game, I had been out as a stay-at-home dad for 10. A decade ago, social media was tangential to doing my job. Now, it is de rigueur. I met Eve Mayer at a function (our kids had been in school together among other things), and she offered me real-world experience. Not everybody can fit that into their lifestyle, though. Learning Paths is an attempt to give you somewhere to start. Because I’ve got a long background in strategic communications,...
Will A LinkedIn Upgrade Upgrade Your Job Search?

Will A LinkedIn Upgrade Upgrade Your Job Search?

Mar 31, 2016 | business, LinkedIn, Social Media, Social Networking
By Bryan Bennett   If you are the person who reads the last page of the book first, I’ll save you the hassle: a LinkedIn upgrade is like a gym membership. If you put in the work and have a plan, a gym membership can help you make great strides. Then again, most people could get a decent workout in at home. Not exactly a definitive answer is it? Some Say Yes.   I trained for my first half marathon on a treadmill at a YMCA in Dallas, Texas. It was great. I could track splits and compare day-to-day results while having easy access to water, a bathroom and free wifi. I was religious about making the time to work out and found a sweet spot timewise where the place wasn’t full. Likewise, if you are in a full-time job hunt, going to make use of the features, and can afford the expense of a LinkedIn upgrade, then it is probably worth the money. Look at the chart below taken from this article on Quora.     There is a fair amount of information that you get on the exposure you receive. Here at SMD, we live by the analytics of views and the quantification of how our content resonates. The value of the extra information job seekers get with a LinkedIn plan is worth the money, at least for the basic plan. Depending on the kind of push you are engaged in to get that next job, the extras from the more expensive models may be just what you need. Some Say No.   For my second half marathon,...
How to Upgrade Your LinkedIn Profile: Tips from the Queen

How to Upgrade Your LinkedIn Profile: Tips from the Queen

Mar 25, 2016 | Eve Mayer, LinkedIn, Social Media, Social Media for the CEO, Social Networking
By Eve Mayer and Bryan Bennett | @LinkedInQueen   Today I’m writing with our founder and fearless leader, Eve Mayer, also known as @LinkedInQueen. To explain our relationship: She provides the LinkedIn profile knowledge and I provide the witty rejoinders. We will be looking at the individual profile for Paul Allen, Founder and CEO of Embark, a Dallas-based management consulting and accounting firm. Paul starts off right: with a good picture. If you showed up to meet Paul for lunch somewhere, you’d know exactly who he is. The first time I heard Eve speak, she said the picture should be within six months and/or six pounds, as well as be representative of who you are and how you dress. And for goodness sake – make it professional. If you are using a picture taken on Bourbon Street that just barely crops your friends out, that’s who prospective clients see.     Paul also filled out all the relevant information. You would be surprised how many a LinkedIn profile we come across that doesn’t even have a heading! Again, this is how people will see you. Is that the message you want to send – that you can’t be bothered to complete things? We prefer third-person writing for the LinkedIn summary. There are a number of reasons for this. SEO is one, but most people also find it easier to brag in the third person. LinkedIn gives you 2,000 characters for your summary. That is between 250-300 words. Don’t overwrite, but also feel free to use the space. Paul uses just over 1,000 characters for about 170 words.     Paul...
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