Executive Women’s Forum International: How Can You Use LinkedIn to Grow Your Business

Apr 13, 2015 | advertising, B2B, B2C, Blog, Communication, communications policy, Event, Events, How to, LinkedIn, SM4CEO, Social Media, Social Media for the CEO, Social media policy, Social Networking, The Social Media Business Equation, video
Social Media Delivered’s CEO, Eve Mayer, was the keynote speaker at Executive Women’s Forum International on January 15, 2015, hosted by Tanis Cornell and Michelle Adams of Marketing Brainology. Eve was there to discuss social media for business. Her presentation titled Social Media Business: Using Online Connections to Increase ROI included topics on utilizing LinkedIn and YouTube to grow your business. In the video below, Eve discusses cross posting and tips to utilize LinkedIn for sales. This post is a three-part series. How Can You Use LinkedIn to Grow Your Business Why Should YouTube be a Part of Your Business Strategy Part 1 Why Should YouTube be a Part of Your Business Strategy Part...

How To Bulk Upload LinkedIn, Twitter and Google+ Content in Hootsuite

Apr 10, 2015 | Blog, Facebook, Google Plus, Google+, Hootsuite, How to, LinkedIn, Social Media, Social media policy, Twitter
Lauren Peek | @_LaurenPeek Social media managers are very busy people. They don’t have time to manually post every single tweet, LinkedIn company page update, or Google+ update. There are a variety of excellent scheduling tools that allow you to schedule weeks worth of content to send out later, but scheduling the pieces of content one-by-one is time consuming. That is why the bulk uploading feature of Hootsuite Pro is a wonderful thing. If you have Hootsuite Pro, you can schedule TONS of content with just a few clicks of your mouse. An entire month’s worth of LinkedIn company page updates? Scheduled. Two weeks worth of tweets? Scheduled. You can’t schedule the same piece of content twice, however, but the time saved is amazing. You start with a blank template. You need the date you want the tweet sent in the format MM:DD:YYYY, and you want the time to go out in the military time format HH:MM:SS. Here is an example of a LinkedIn template hosted in Google Sheets.     Copy and paste your tweet or post into column B. Add the link in column C. If you want to add an image, you will have to manually do that later after everything has been scheduled.     When you have finished adding the text and the links, download the document as a .CSV file. Make sure the first tweet or post is scheduled to go out at least 10 minutes in the future.     Log into Hootsuite, and click on the paper plane Publisher icon that will appear in the menu on the left side of the page.  ...

7 Ways to Enhance Your Company’s LinkedIn Presence

Mar 12, 2015 | B2C, Blog, business, Guest Blog, How to, LinkedIn, Lists, marketing, Social Media, video
Think you can soar your business to new heights without a LinkedIn page? Maybe so, but why miss out on a social media platform that can increase your company’s success? A HubSpot study revealed LinkedIn boosts an impressive lead generation rate that’s 277 percent more effective than that of Facebook and Twitter. However, ramping up your company’s LinkedIn presence can be a daunting task. These tips can help: 1. Post informative, engaging content While it’s not a bad idea to post about products and services you have in an effort to raise awareness, using LinkedIn to communicate the essence of your brand is much more effective to garner the attention of potential leads. Otherwise, you risk overwhelming your followers with spammy sales pitches. 2. Integrate images and videos According to Impact Branding and Design, images on LinkedIn generate a 98 percent higher comment rate, which is a good reason to integrate images from reputable online sources into your posts. Also consider using videos in your updates to communicate important messages, showcase stellar products and promote company events or initiatives. 3. Join the conversation When followers are granted the opportunity to interact with your company through posts that pose important questions or solicit feedback on a particular product, service or experience, their loyalty to your brand will increase. Reasoning? It helps them feel a personal connection to your company and shows them you care about what they have to say. 4. Timing is everything Do certain posts tend to perform better than others? If so, pay attention to the format along with the posting times and get into the habit...

LinkedIn Expands Marketing Capabilities

Mar 4, 2015 | B2B, B2C, Blog, LinkedIn, marketing, News & Stuff, Social Media, Social Media News
Drew Williams | @DrewWillyums Last year, a LinkedIn document leaked details of the company’s plans to turn their B2B marketing into a billion dollar business. Last week, one of the first major steps in those plans was finally announced. The “LinkedIn Lead Accelerator” is the main attraction in the rollout, and is being branded by LinkedIn as completing a “full-funnel” with their current marketing platforms. Together with Onsite Displays, Network Displays, Sponsored Updates, and Sponsored InMail, the Lead Accelerator will help generate leads for your company by getting the right content to the right people. But how does it do that? Onsite Displays, Sponsored Updates, and Sponsored InMail aren’t new to anyone familiar with advertising on LinkedIn, and are essentially self-explanatory in their names. The Network Display, however, is just as new as the Lead Accelerator. It “gives brands the opportunity to engage professional audiences with display advertising both on LinkedIn and off-platform across thousands of publisher sites on the web,” according to LinkedIn. In layman’s terms, the Network Display, if bought through LinkedIn, will give your company or business a chance to advertise on websites and outlets other than LinkedIn itself, by using LinkedIn. A little confusing, but pretty cool nonetheless. The Lead Accelerator seems to be less about advertising in nature and more about finding out who likes your business, or finding leads, and who your target audience should be. It leverages information from users’ LinkedIn accounts to let your business know who has been visiting their website, while still keeping the user anonymous. For example, if I were logged in to LinkedIn and visited Joe’s Bait Shop’s...

Leveraging LinkedIn for Your Clients

Mar 3, 2015 |
CEO Eve Mayer, the “Linkedin Queen”, will speak on using Linkedin for a small business or corporate client. Items of interest will be: Understanding the Linkedin audience and how to target them How to work a Linkedin group effectively Using Linkedin as a B2B and non-profit prospecting tool How to target Linkedin content Linkedin blogging…is it worth it? When Does Linkedin Advertising Make Sense, and how to do it effectively. (Ads are so expensive on this...
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