LinkedIn Is Going to the Grammys

LinkedIn Is Going to the Grammys

Feb 26, 2016 | B2B, B2C, Blog, business, LinkedIn, marketing, Social Media
by Bryan Bennett No word if they are bringing their mom as a plus one, but – 14-year-old LinkedIn is going to the Grammys! Rest assured, you won’t see them interviewed on the red carpet. And there probably won’t be people gasping about their gown. The nearly $2 million they will drop on a 30-second spot is designed to help show their relevance in a social media setting, where 14 years makes them a rare, surviving contemporary of long-faded MySpace pages.     LinkedIn makes note of the fact that nearly 3 million user profiles possess the required skills to become America’s next generation of astronauts. The clearly aspirational tone of the astronaut job spot overlays CEO’s Jeff Weiner memory of a childhood dream on top of California Stars, a 1999 collaboration between Billy Bragg and Wilco.     BBDO San Francisco and LinkedIn’s in-house creative department took care to target both job seekers as well as the corporate dollars that feed the beast. They highlight the ability to actually comb individual profiles for matches, even with the varied qualities needed for space travel, for business and recruiter. For individuals, they remind you that maybe, just maybe, that hope of doing what you always wanted to do is still real. Even if you feel stuck. You can watch it here. All and all, it is a pretty good maiden voyage for them. It has the added bonus of reminding me to link in my high school chemistry teacher whose college advisor was on the Manhattan Project. You never know, I could be two steps away from a NASA career,...

LinkedIn Ninjas, Gurus and Rock Stars, Oh My!

Feb 17, 2016 | B2B, B2C, Blog, business, Content Marketing, How to, LinkedIn, Social Media
by Bryan Bennett   Does your LinkedIn profile say you’re a Ninja? Well, sorry to break it to you, but you’re not. I guess I could be wrong, maybe you are a Ninja. Do you dress like this guy for work? If you do, maybe the problem with your job search isn’t your LinkedIn profile – but the fact that you are looking for work on LinkedIn and not at Soldier of Fortune. Meanwhile, back in the real world, descriptions like Ninja, Rock Star and Guru have crept into profiles and somehow left the rest of us feeling a little sorry for these self-described holders of mythical titles. If you are married to your title, be prepared to support the claim. A recent article on the topic included this gem, “It’s one of the things about startup culture that I dislike the most,” said Aron Solomon, a senior advisor at MaRS’ EdTech department in Toronto. “I love startups and love working with them, but these names have to stop. It’s just getting more and more bizarre.” The Job You Want So, how do you market yourself online without being set up for mockery by the people you are trying to impress? Once upon a time, the adage was to dress for the job you want – not the job you have. The same holds true online. Look at your boss’s profile. You may want to switch your setting to anonymous first though – and then find the people who once held your job and got promoted to the job you want. How do they describe their talents? How did...

LinkedIn Hacks For Newbies

Jan 20, 2016 | B2C, Blog, business, How to, LinkedIn, Social Media
By Scarlett McCain | @scarlettmccain LinkedIn is weird. Like any social media platform, it’s about connecting with other people. But this is the business casual version of Facebook, meant to foster useful contacts in the business world. Many students drag their feet at making a profile, and even more rarely like to actually use it as a social platform. Here are ways I’ve found to make the LinkedIn experience as pain-free as possible — even fun. Fill Out the Profile. Seriously. Just follow the prompts. LinkedIn will ask if you want to improve your profile — volunteer experience? Do you have a certification? Are you skilled at things aside from your wicked procrastination skills? If you already have a current resume, have it on hand. The bulk of your profile can be filled out using that information. If you don’t have a resume, now is a great time to consider doing that. LinkedIn will give you a rating to let you know how far along you are on your journey to a complete profile. Right now I am sitting at “All-Star”, just a sliver away from 100% completion. *(Bonus: LinkedIn can also point out some shortfalls. My volunteer experience still remains alarmingly blank.) No Blind-Friending Allowed. (Usually) On Facebook we balk when someone with zero mutual friends sends us a request out of nowhere. It is no different here. Between friends, it might be forgivable: I agreed to import my contacts en masse rather than manually search for people one by one. But a personal message can tip the scales if you want to connect with that great guest...

Six Ways to Improve Your LinkedIn Profile

Jan 11, 2016 | B2C, Blog, business, LinkedIn, marketing, Social Media
Social media marketing is important for any small business. However, there is one site that goes above and beyond for business professionals. LinkedIn is a way for professionals to connect and, if you are looking, find jobs. You must make sure that your profile is filled out correctly to get the full potential out of LinkedIn. Here are some tips to improve your LinkedIn profile. Use a professional picture. You want to make sure that you have a proper and professional picture on your LinkedIn profile at all times. Use an eye catching heading. Really describe what you do with keywords and descriptive words that people are going to be searching for. Think about keywords and search engines so your profile will get found by plenty of people. Fill out the whole profile. Don’t leave any of the sections blank because that will look unprofessional. Make it easy for people to get in touch with you by entering all of your methods of contact, including your email. Most people seem to prefer to email you so do not forget to include that. Also, if you want to be available by other methods, be sure to include them. Utilize the skills section. You can put several skills in one line together as a way to group them. This will make it easier when people endorse you. Don’t forget about any certifications that you may have. Don’t be afraid to ask for recommendations. There is a standard form to ask for recommendations. If you have time, add a little note to it. It is important to make sure that you take...

Four Tips to Use LinkedIn For Your Business

Dec 21, 2015 | B2B, B2C, Blog, LinkedIn, marketing, Social Media
Many people use social media marketing personally, professionally, and for their business. LinkedIn is one of those sites, though most people do not realize that it can be used for their business. Here are some tips for using LinkedIn for your business. Create a company page on LinkedIn. You are going to want to include your logo and a good description of your company. Think of this as one page full of information about your business. You also need to include all of the ways to get in touch with you including your website, blog, social media sites, email, and any other way that you want to be contacted. Connect your company page to your profile and have your employees do the same. This will help to drive potential clients to your company page (and hopefully) your website. Target your ideal audience using LinkedIn ads to get your company page noticed. With LinkedIn ads, you can make sure that they get seen by your ideal clients. You should also monitor how you are doing with your ads in case you need to change anything. Engage with your audience by creating good content. Once you have an audience, be sure to give them good content. You can post several times a month so make sure that you are giving them content that will enrich their lives. Use photos and videos that will intrigue them and make them come back for more. LinkedIn is great for businesses. You can create a company page full of information, including your contact information. Be sure to link it to your professional page to connect...
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