Have no fear, we’ve got the recorded session featuring Dr. Kent Smith, creator of 21st Century Dental & Medical Spa and Social Media for the CEO Radio hosts Eve Orsburn and Mary Adams discussing the importance and influence on social media in the dentistry realm, specifically in the compelling world of Facebook and Twitter, and how it can actually converts to business, featuring real life examples. Listen Here: Social Media for the CEO featuring Dr. Kent Smith

Dr. Kent Smith’s Bio:

Dr. Kent Smith is the creator of 21st Century Dental & Medical Spa, co-founder of the Dental Organization for Sleep Apnea, CEO of FindCE.com and has been profiled in the Wall Street Journal, USA Today, and The Early Show with Bryant Gumbel. In 2009, he was chosen to be one of 4 certified instructors in the U.S. for “Six Month Smiles” and was named a Top 10 VIP by the Speaking Consulting Network.

Tune in live on Fridays at 10:00 am CT by visiting blogtalkradio.com/SocialMediafortheCEO or visit www.SM4CEO.com anytime to stream and download past shows.

This morning join us live at for the premier launch of Eve Mayer Orsburn’s radio show: Social Media for the CEO, featuring our very special guest, Dr. Kent Smith from 21st Century Dental.  Today’s show will cover the topic/case study of dentistry in the compelling world of Facebook and Twitter, and how it can actually convert to business, featuring real life examples.

Dr. Kent Smith’s Bio:

Dr. Kent Smith is the creator of 21st Century Dental & Medical Spa, co-founder of the Dental Organization for Sleep Apnea, CEO of FindCE.com and has been profiled in the Wall Street Journal, USA Today, and The Early Show with Bryant Gumbel. In 2009, he was chosen to be one of 4 certified instructors in the U.S. for “Six Month Smiles” and was named a Top 10 VIP by the Speaking Consulting Network.

Listen live by visiting blogtalkradio.com/SocialMediafortheCEO on Fridays at 10:00 am CT or visit www.SM4CEO.com anytime to stream and download past shows. Participate in the discussions by tweeting your questions/comments to @LinkedInQueen (hashtag #SM4CEO).  See your questions and comments live via a Tweet chat during the show by visiting: Twitter.com/LinkedInQueen or by searching #SM4CEO on Twitter.com.

Business Need: A Dental Office and Med Spa wants to build relationships with their clients and soon-to-be clients.
Organization: 21st Century Dental; www.21stCenturyDental.com
Background: 21st Century Dental is a dental practice and Med Spa in Irving, near Dallas, Texas
Social Media Solution: Keep clients updated on Facebook by showing them new services and the hard-working/fun-loving staff; and reach prospects on Twitter with rare facts and lots of interaction.
Business Result: Messages spread quickly about new services like the Med Spa and sleep treatments. Clients became more aware of services and expanded their purchasing power.

With the help of Social Media Delivered, 21st Century Dental decided that the social media tools Facebook and Twitter would be best for their business needs. 21st Century Dental ensured that only select Facebook features were used in order to avoid presenting an overwhelming amount of information to their target audience. Clear, simple and uncluttered information allowed them to reach out proactively and increase their fan base. In particular, they selected the following Facebook features on www.Facebook.com/21stCenturyDental:

• Video: Allows user/brand to display product demonstrations, real-time customer testimonials or other engaging content
• Photo Albums: Features a variety of perspectives about the brand to be displayed through images/pictures
• Active Wall: Provides a forum where the brand is consistently followed up with a target audience and address comments/customer feedback
• Contests with Personality: The crew at 21st Century Dental is a hard-working but fun-loving group. They showed this by having “Name that Tune” video contests on Facebook with a patient humming tunes while her teeth were whitened.

Facebook was only one element of the 21st Century Dental social media campaign. In order to reach out to their target audience quickly, the company opted to use Twitter as a catalyst for conversing with their current and future patients as well as the medical industry. Because Twitter offers various messaging options, 21st Century Dental could interact in different ways on www.Twitter.com/21CenturyDental:

• The background design was re-vamped to showcase an attractive design scheme using bold colors, with contact information being critical to recruiting followers
• The company emphasized consistent replies on their Twitter feed. They understand that interaction, not just broadcasting, is the key that has 21st Century Dental in the top-20 most-followed dentists in the world on Twitter.

By Jamie Nanquil
Fun fact: A survey done in Canada found that 1.4 million women had canceled their dental appointments out of fear.

When it comes to the dentist, the words that often come to our minds are fear, pain, anxiety…the same could be said about current dentistry advertising. The truth is, many dentists are still using traditional methods of promotion, which is, quite frankly, boring, uninteresting, unentertaining, and in today’s society, white noise.

Traditional advertising is moving online, and only 14% of people use phone books to find a professional. And 24 of the 25 largest newspapers are experiencing record declines in circulation. According to Dentistryiq.com almost 90% of people Tivo television shows to avoid watching commercials. Out of all TV commercials watched (billion dollar industry) only 18% generate positive ROI.

As a new generation of dentists emerges, there is a clear division of social media adopters and those who stick to more conventional approaches. The fact is that the ways we are communicating are drastically transforming and the more people come to accept that, the more opportunity there is for connections and relationships. The dentistry industry has built their clientele through a series of relationships and professionals are starting to realize that social media doesn’t prohibit or replace those face-to-face interactions, but instead, allows it to happen more often and with a broader reach of the target audience.

Dr. Jason Lipscomb, co-author of Social Media for Dentists, found that the majority of dentists are simply avoiding and even ignoring social media tools when there is a quickly developing demographic of 55 to 65 year old women on Facebook. They are communicating with each other through this social media site, which has exceeded the demographic’s utilization of email. This should not be information easily looked over when you consider that 8 out of 10 women are the ones making the dental appointments for themselves and their families. Women are making the household decisions, spending the money, and about 34 million of them are discussing it later with their friends online. Lipscomb stated, “The number of women reading local review sites and using Google, Yahoo, and Bing local searches to find dentists is in the millions. I spoke with a cosmetic dentist recently who said a woman found him through a local search in his city and drove several hundred miles because she knew he was the dentist she wanted.”

That is the type of situation that dentists should want to create for themselves. It’s not always about having a great SEO (although that is certainly very important), because that is not what will retain prospects. It will be the tweets, Facebook posts, and Yelp reviews that will turn website traffic into actual clients. Relationships would be built, issues/fears would be addressed, and there would be genuine interest in the content that these professionals post. Remember those 1.4 million women who canceled their dental appointments? Now insert social media into the picture.

Read Write Web Reports via The Financial Times that YouTube is negotiating with the major American movie studios to launch a global pay-per-view video service by the end of the year. This could mean that YouTube could finally start making some serious money which it hasn’t since Google bought it in 2005. A bold partnering like this could end all of that but then the question is if YouTube will still be YouTube. You could argue that most of the top videos aren’t home-made but those are usually the ones to go viral and are a lot of the appeal of YouTube. Check out the rest of the article here: [Read more...]

It seems that everyone and their mother now has a Facebook page, a fan page and page for their own little company.  That’s why making yours stand out has become harder than ever.  We have been trained to skim through all these pages and see them as noise.  It’s an uphill battle to get noticed on Facebook but getting yourself online is a great first step, a lot of small businesses still aren’t using this service.  Mashable’s Susan Payton has written a great how-to article outlining a general plan-of-attack when it comes to getting yourself on Facebook.  In it she breaks down how much time you should be paying attention to your page, how much content you should have, setting up goals with dates and some simple tips to garner more attention.

Once you think you’ve got the basics down it may be time to look into mastering Facebook marketing.  Social Media Examiner went to some of the world’s top Facebook pros and asked them for 7 Facebook Marketing Tips to help out businesses.  The list is a good short read pointing out some ways of marketing on Facebook that you may have not known existed.  It’s best to make sure you’re doing at least most of these if not all, especially because you can reach a bigger, more engaged audience without paying for it.  Time and effort are the biggest factors for success over Facebook so there’s no reason you shouldn’t succeed.

If you have any question about what you read in the articles or are looking for any help or consultation on Facebook pages please contact us at contact@socialmediadelivered so we can help you with your queries or pages.

A new study from market research firm NPD Group shows that one out of every five Americans over the age of six has played an online social game at least once. Altogether, that’s nearly 60 million Americans, adults and kids alike. And 83% of them are using Facebook to play the games. Advertising and marketing over Facebook is so effective because of the amount of time spent on Facebook thanks in large part to their games and applications. [Read more...]

On Wednesday August 25th, 2010, select Dallas-based CEOs will have the opportunity to enjoy an exclusive Sneak Preview and presentation discussing author Eve Mayer Orsburn’s newest, highly anticipated title, ‘Social Media for the CEO’.

Through this engaging presentation, Eve will analyze the role of social media within an organization and discuss further key topics such as:
• The “Why” of Social Media for the CEO
• The Social Media Equation
• The ROI of Successful Social Media

Every attendee will be sent a copy of Eve’s book upon publication, courtesy of Vistage and John Beatty,
Chair/Group-3715. For more information about registering for this event please contact John Beatty at:
John.Beatty@Vistage.com / Phone: 972-679-5572 or online at www.Vistage.com/Beatty.

Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Eve Mayer Orsburn is the CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training and outsourced social media needs. Orsburn is the Author of Social Media for the CEO. She has been featured by CNN Radio, CIO.com and speaks professionally to groups on the Social Media Equation© which is her proven system for how organizations must engage in social media to generate a positive ROI. Eve also hosts the weekly radio show Social Media for the CEO. She shares social media knowledge that people can actually understand with an online network of over 40,000 fans, followers and connections every day.

Interested in connecting with Eve, Author of ‘Social Media for the CEO’? Click on the following:
www.Linkedin.com/in/EveMayerOrsburn
www.Twitter.com/LinkedinQueen
www.SocialMediaDelivered.com