Five Free Content Curation Tools for Social Media Marketers
The Internet is suffering from Information Obesity, and wading through an endless pile of content to find the one article that can catch your audience’s eye can be very frustrating. Content curation tools help you save a significant amount of time and effort by bringing all the content that’s relevant to your business onto a single dashboard. Some tools even come with social media management features, making your job just that much easier. Here's a list of five such content curation tools that can help drive engagement across all your social media accounts.
DrumUp is an intelligent content discovery and social media scheduling tool that uses advanced data mining and Natural Language Processing algorithms to make its content recommendations. It lets you schedule content for Facebook, Twitter and LinkedIn and add custom posts along with images and schedule them for publishing at your desired time. DrumUp also simplifies the process of sharing your blogs on social media by connecting your blog feed with your social media accounts.
Pocket is a smart bookmarking service that lets you gather all your content in one place. The tool acts as a repository of all the content you find useful, which you can organize with the help of tags. With great search functionality, the tool is a smarter alternative to long, confusing lists of links and bookmarks. If you’re worried about saving content and never really going back to read it, Pocket has a solution to that too. PocketRocket is a feature through which one random article from your Pocket collection is emailed to you every day.
Klout is a content discovery and scheduling tool that lets you post to multiple social accounts including Facebook, Twitter and Google+. The Klout Score is one of the most useful features of the tool. It gives you an idea about how influential your posts are and also ranks your profile for social authority. The Klout Score is populated based on data collected from your Facebook, Twitter and LinkedIn accounts to see how many people access your posts. The maximum score you can achieve is 100. The higher your score, the more influential you are.
Feedly is an RSS reader that lets you pick the sources you want to follow and gathers all content from those sources into a single window. This saves a lot of time you would otherwise spend browsing countless websites one at a time and sorting relevant content. While it does not let you schedule posts in advance, you can still customize individual posts before sharing them on Facebook or Twitter.
Flipboard is a great-looking app that works perfectly as a content discovery tool. It collects interesting content from all kinds of sources on the web and arranges them in a magazine format, making it easier (not to mention prettier) for you to read. The app aggregates podcasts, videos and articles based on the topics you select. You can share the content you find interesting individually on Twitter and Facebook.
Content curation and social media management tools are indispensable, particularly when you try to leverage multiple social platforms for the growth of your business. These are just some of the tools that could help you build a steady presence on social media. Which other ones would you recommend?
About the author
Jessica follows the social media and content marketing space closely and writes extensively about the industry. She represents Godot Media, a leading e-book writing services firm.