Marketing to Older Generations Through Social Media
Social Media Delivered CEO and Vistage speaker, writer and member Eve Mayer Orsburn answers an inquiry about the presence of older generations on social media. Despite the perceptions that social media is solely used by young people, older people are making up a good part of the user population and your company should not overlook marketing on social media simply because your target audience is typically older. LinkedIn is preferred network of the older demographic, as most of the users are established professionals. The average age of a LinkedIn member is 40, and women over 50 are the most active group on the network. Older professionals are utilizing social media to their advantage, showing that online networking has no age limit.