Consulting

STRATEGY

So your company is active on social media, but why? And how do you incorporate the appropriate social channels into your marketing objectives in order to derive business results? Are sales, research and customer service leveraging social media effectively? We will work with key staff members from the different divisions of your organization to design a practical, coherent social media strategy to assist in achieving your goals.

In order to know the direction your company is headed, it is important to first have a keen understanding of exactly where you are positioned today. We will take inventory of your current social media and discuss your strengths, weaknesses, threats and opportunities. We will also provide an analysis of your chief competition’s activities on social media.

Here is what we do:

  • Study of current social media presence for your organization
  • Take competitive analysis of up to three top competitors
  • Research current external buzz on your company
  • Explore internal social media resources available
  • Review current social media strategy and process
  • Review current social media training programs
  • Review company history and current growth expectations
  • Explore and designate the organization’s top three business goals
  • Review marketing strategy and current initiatives
  • Interview internal and external PR and marketing teams
  • Review current social media usage for sales, HR/recruiting, and customer service
  • Select social media platforms that align with business goals
  • Determine needed frequency of social media posting on each platform
  • Create a list of content topics for easy creation and curation
  • Create results-driven campaigns and initiatives
  • Determine key internal team members’ roles and responsibilities related to the social campaign
  • Identify needs for external assistance and provide potential solutions
  • Report on research findings, including an executive summary and provide a proposed social strategy

SOCIAL MEDIA ANALYSIS

In order to know what direction your company is headed, it is important to first have a keen understanding of exactly where you are positioned today. We will take inventory of your current social media and discuss your strengths, weaknesses, threats and opportunities. We will also provide an analysis of your chief competition’s activities on social media.

Here is what we do:

  • Study current social media presence for your organization
  • Take competitive analysis of up to three top competitors
  • Research current external buzz on your company
  • Explore internal social media resources available
  • Review current social media strategy and process
  • Review current social media training programs
  • Report on research findings including executive summary

SOCIAL MEDIA POLICY

We begin by conducting an analysis of your current communications and/or social media policies, then work with the appropriate divisions, such as legal, HR, etc., to create communications and/or social media protocol. We create an action plan for implementing your new social media policy within your organization.

Services include:

  • Review of current HR, communications and/or social media policies
  • Interview with representatives from HR, communications, marketing and customer service
  • Review of social media screening policies for potential and current employees
  • Review of crisis management practices
  • Establishment of clear guidelines so that employees know exactly what is expected of them concerning social media usage
  • Review of current social media policy training programs
  • Creation of social media communications flow chart for resolving issues
  • Supply of basic one page template for social media policy*

*If extensive legal document creation or review is needed, we partner with several law firms that specialize in social media.

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