News Report: Update on LinkedIn

News Report: Update on LinkedIn

Jun 16, 2016 | B2B, B2C, Blog, business, LinkedIn, Social Media News
By Chloe Hodge | @chloekhodge     This past Monday, Microsoft announced that it will purchase professional networking site LinkedIn for $26.2 billion. The purchase, which will make history as Microsoft’s largest acquisition ever, has drawn immense praise as well as substantial skepticism from many experts and analysts. According to Microsoft CEO, Satya Nadella, the acquisition satisfies three key factors he considers when looking to purchase another company: It helps Microsoft expand its market. It enables the company to join a trend that increases engagement with its users. It provides an opportunity for Microsoft to uniquely differentiate its business. The two companies predict saving around $150 million per year by 2018. The multi-billion dollar purchase has been met with an array of mixed opinions. Victor Anthony, Managing director of Axiom Capital Management, believes the purchase will provide strong growth opportunities to both businesses. Anthony especially noted the potential benefits for LinkedIn under Microsoft’s financial backing. Despite optimistic predictions such as Anthony’s, some remain skeptical of the transaction. An analyst at S&P Global Capital believes the acquisition is a “large deal at a premium” with a lot of work still to be done. In a recent article, Forbes’ Peter Cohan wrote that the decision was simple to understand, but “difficult to remedy”. He continued by pointing out that, “There is no scenario I can envision in which the combined companies will be better off. While I have no doubt that Microsoft will try to use the 433 million people who have their profiles on LinkedIn to sell them software and services, there is no reason to believe that Microsoft has the...
LinkedIn is Helping Address Challenges for its Users in India

LinkedIn is Helping Address Challenges for its Users in India

Jun 10, 2016 | B2C, Blog, business, LinkedIn, marketing, Social Media, Social Media News
Chloe Hodge | @chloekhodge LinkedIn’s second-largest market is about to get a major upgrade. With 35 million users, India is the second-largest consumer for LinkedIn, after the United States. According to LinkedIn co-founder Allen Blue, that market is only going to continue to grow and develop. While the social media hub for professionals sees major potential for India to expand, LinkedIn is focusing on optimizing its webpage and mobile applications for relatively slow internet connections that affect much of the Indian population. Because cell phone usage is the primary source of digital communication in India, LinkedIn has been focused primarily on optimizing its website for lagging 2G mobile internet connections. In addition to a more 2G-friendly website, LinkedIn has been in the process of further optimizing its mobile application. In December, LinkedIn unveiled its newly updated and simplified mobile app. The app was targeted not only toward providing a more intuitive experience, but it also aimed to become more global-friendly. According to a December blog written by VP of Product at LinkedIn, Joff Redfern, the app was entirely rebuilt in order to create a faster and dramatically simplified LinkedIn experience. Nearly 2 weeks ago, LinkedIn opened a new office in Bangalore to meet the needs of its user-base in India. With the new office, LinkedIn hopes to offer content that caters to Indian businesses while continuing to honor its mission to further optimize content for areas with slower internet connections. It will be interesting to see how LinkedIn’s initiative to better connect Indian professionals and businesses evolves! Not exactly sure how to optimize your LinkedIn? Give us a call...
LinkedIn Students: An App for Graduates

LinkedIn Students: An App for Graduates

May 16, 2016 | graduates, Internships, Interviews, LinkedIn, News & Stuff, Social Media, university
By Alexis Ashcraft | @thatnewschick   As a student or new college grad, are you having trouble making a dent in the career world? Feel like you’re a little fish in a huge ocean and you keep getting eaten by bigger fish? Instead of taking out a billboard, let LinkedIn’s new app help! Of course, by now, you most likely have enough knowledge of LinkedIn to have a profile on the site. Out of the 414 million users on LinkedIn, around 40 million are college students or recent graduates – just like you. However, they usually don’t know what to look for, what they are qualified for, etc. Seeing this, it’s no surprise that LinkedIn put out new resources for the demographic. The LinkedIn Students app is an amazing way to look for new positions, for both careers and internships that will suit you and your major. It’s a great way to network with those in your field and kick off your professional life. The app includes options to see what companies are hiring from your school, where alumni of your major have ended up, and a job list of what positions are appropriate for your major and experience level. After setting up with your information, you start swiping through cards. After enough time, the information will shape up into careers that match your education and skills. (The awesome thing is that the algorithm for this involves and is partially led by alumni who went to the same college and had the same major as the user.) As you search and browse through the positions, you can even save...
5 Tips for LinkedIn Profiles

5 Tips for LinkedIn Profiles

May 12, 2016 | B2B, B2C, Blog, business, Inspirational, LinkedIn, marketing, Social Media, Social Networking
By Bryan Bennett We’ve discussed your LinkedIn profile before (by all means search our blog for other thoughts) but here are 5 things we see that everyone could benefit by doing right. 1. Know Why You Are Updating: If you think updating LinkedIn is like updating your resume, you are wrong. Your resume is selling you to people you are asking to hire you. Your LinkedIn profile is selling you or your business to people you may not even realize are looking for help. By the same token, though, there is no reason to put in that you are a graphic artist if you don’t want to use that skill professionally. Give people the information they need to make them contact you – and only about the kind of work you want to do. 2. Fill in the Blanks: You would be surprised how often someone from SMD goes out to talk to companies about LinkedIn and finds woefully incomplete profiles, both their personal and corporate. I once built a deck with a friend using brackets like these to connect the deck frame and post. Believe it or not, a guy buying deck supplies at the same time told us there was no need to use the bottom screw hole to connect the cross beams with the outside frame. Dave looked at him and said, “If there’s a hole I’m going to use it.” The same holds true for LinkedIn. Give all the information you can that conforms with Point #1 above. 3. Honesty: Don’t lie. If you lie on your resume, most companies will walk you out the...
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