One Month Later: The Future of LinkedIn

One Month Later: The Future of LinkedIn

Jul 15, 2016 | B2B, B2C, Blog, business, LinkedIn, marketing, News & Stuff, Social Media, Social Media News
By: Chloe Hodge | @chloekhodge   It has been over a month since Microsoft added LinkedIn to its professional network. On June 13, Microsoft announced that it would purchase professional networking site LinkedIn for $26.2 billion. The purchase made history as Microsoft’s largest acquisition ever. The multi-billion dollar purchase drew criticism and skepticism from experts and analysts. Three weeks later, those same experts are making predictions as what the future for LinkedIn will look like.   So, what exactly will Microsoft do with LinkedIn? JD Gershbein is a Top Thought Leader on LinkedIn and writer for the Huffington Post. Since 2006, Gershbein has helped raise collective awareness about the professional social networking site. In a recent article, Gershbein predicted that customer service for LinkedIn will certainly increase. Though LinkedIn typically does well with customer service, it is not immune to complaints from users, especially from users who pay extra for premium features and content. With Microsoft acquiring LinkedIn, there will be more ears to listen to customer concerns and complaints in real-time. Social Media Delivered’s Vice President of Technology, Levi Sauerbrei, believes that Microsoft will try to incorporate video chat application Skype into LinkedIn. Microsoft acquired Skype in 2011. Sauerbrei believes that Microsoft may utilize Skype to do job interviews via video chat right through LinkedIn’s website. Microsoft’s history with purchasing other companies In its time, Microsoft has purchased more than 150 companies. Some deals worked out successfully, while others didn’t quite take off. Microsoft’s track record of successful acquisitions is mixed. In 2008, former CEO of Microsoft Steve Ballmer attempted to purchase Yahoo Inc. for $48 billion. The...
News Report: Update on LinkedIn

News Report: Update on LinkedIn

Jun 16, 2016 | B2B, B2C, Blog, business, LinkedIn, Social Media News
By Chloe Hodge | @chloekhodge     This past Monday, Microsoft announced that it will purchase professional networking site LinkedIn for $26.2 billion. The purchase, which will make history as Microsoft’s largest acquisition ever, has drawn immense praise as well as substantial skepticism from many experts and analysts. According to Microsoft CEO, Satya Nadella, the acquisition satisfies three key factors he considers when looking to purchase another company: It helps Microsoft expand its market. It enables the company to join a trend that increases engagement with its users. It provides an opportunity for Microsoft to uniquely differentiate its business. The two companies predict saving around $150 million per year by 2018. The multi-billion dollar purchase has been met with an array of mixed opinions. Victor Anthony, Managing director of Axiom Capital Management, believes the purchase will provide strong growth opportunities to both businesses. Anthony especially noted the potential benefits for LinkedIn under Microsoft’s financial backing. Despite optimistic predictions such as Anthony’s, some remain skeptical of the transaction. An analyst at S&P Global Capital believes the acquisition is a “large deal at a premium” with a lot of work still to be done. In a recent article, Forbes’ Peter Cohan wrote that the decision was simple to understand, but “difficult to remedy”. He continued by pointing out that, “There is no scenario I can envision in which the combined companies will be better off. While I have no doubt that Microsoft will try to use the 433 million people who have their profiles on LinkedIn to sell them software and services, there is no reason to believe that Microsoft has the...
LinkedIn is Helping Address Challenges for its Users in India

LinkedIn is Helping Address Challenges for its Users in India

Jun 10, 2016 | B2C, Blog, business, LinkedIn, marketing, Social Media, Social Media News
Chloe Hodge | @chloekhodge LinkedIn’s second-largest market is about to get a major upgrade. With 35 million users, India is the second-largest consumer for LinkedIn, after the United States. According to LinkedIn co-founder Allen Blue, that market is only going to continue to grow and develop. While the social media hub for professionals sees major potential for India to expand, LinkedIn is focusing on optimizing its webpage and mobile applications for relatively slow internet connections that affect much of the Indian population. Because cell phone usage is the primary source of digital communication in India, LinkedIn has been focused primarily on optimizing its website for lagging 2G mobile internet connections. In addition to a more 2G-friendly website, LinkedIn has been in the process of further optimizing its mobile application. In December, LinkedIn unveiled its newly updated and simplified mobile app. The app was targeted not only toward providing a more intuitive experience, but it also aimed to become more global-friendly. According to a December blog written by VP of Product at LinkedIn, Joff Redfern, the app was entirely rebuilt in order to create a faster and dramatically simplified LinkedIn experience. Nearly 2 weeks ago, LinkedIn opened a new office in Bangalore to meet the needs of its user-base in India. With the new office, LinkedIn hopes to offer content that caters to Indian businesses while continuing to honor its mission to further optimize content for areas with slower internet connections. It will be interesting to see how LinkedIn’s initiative to better connect Indian professionals and businesses evolves! Not exactly sure how to optimize your LinkedIn? Give us a call...
LinkedIn Students: An App for Graduates

LinkedIn Students: An App for Graduates

May 16, 2016 | graduates, Internships, Interviews, LinkedIn, News & Stuff, Social Media, university
By Alexis Ashcraft | @thatnewschick   As a student or new college grad, are you having trouble making a dent in the career world? Feel like you’re a little fish in a huge ocean and you keep getting eaten by bigger fish? Instead of taking out a billboard, let LinkedIn’s new app help! Of course, by now, you most likely have enough knowledge of LinkedIn to have a profile on the site. Out of the 414 million users on LinkedIn, around 40 million are college students or recent graduates – just like you. However, they usually don’t know what to look for, what they are qualified for, etc. Seeing this, it’s no surprise that LinkedIn put out new resources for the demographic. The LinkedIn Students app is an amazing way to look for new positions, for both careers and internships that will suit you and your major. It’s a great way to network with those in your field and kick off your professional life. The app includes options to see what companies are hiring from your school, where alumni of your major have ended up, and a job list of what positions are appropriate for your major and experience level. After setting up with your information, you start swiping through cards. After enough time, the information will shape up into careers that match your education and skills. (The awesome thing is that the algorithm for this involves and is partially led by alumni who went to the same college and had the same major as the user.) As you search and browse through the positions, you can even save...
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