Salesforce Buys Radian6 to Make Companies More Social
Early Wednesday morning cloud computing titan SalesForce.com, announced that they will acquire industry leader in social media monitoring technology Radian6 by July 2011. From reports covering the merger, the acquisition is valued at approximately $276 million in cash & $50 million in stock, net of cash acquired. Moreover, approximately $10 million in stock and $4 million in cash will be issued to founders and will be subject to vesting conditions over 2 years.
In a statement to the press, Marc Benioff Chairman and CEO of SalesForce.com shared, “With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring. We see this as a huge opportunity. Not only will this acquisition accelerate our growth, it will extend the value of all of our offerings.”
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